Growth Marketing Manager (VIP & Institutional)

Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Built by the world's largest digital asset exchange by trade volume, Binance VIP and Institutional offers access to digital asset solutions for VIP clients and institutions. We work closely with a wide range of market participants, including; individual traders, High-frequency trading (HFT) and proprietary trading firms, hedge funds, asset managers and family offices, market makers and brokers, investment banks, corporations, fintech firms, and more.

Responsibilities:

• Design, plan, and execute growth campaigns for existing VIP clients including but not limited to lifecycle campaign, product launch campaign, client profile, and trading competition.
• Help to develop campaign content for all VIP related campaigns including cross BU campaigns.
• Analyze clients’ user journey and experience to raise product requirements and optimize the customer journey.
• Develop and maintain a testing and experimentation framework to continuously improve campaign performance and customer experience.
• Plan user growth strategies including but not limited to event, campaign, and other marketing activities to achieve user growth.
• Monitor and evaluate the performance of marketing campaigns and product growth through data analysis.

Requirements:

• 3+ years of experience in growth or related fields in a business which is trading platform or similar.
• Strong understanding of trading platforms or similar products.
• Strong understanding of trading customer behavior and segmentation, and is able to identify growth opportunities based on the target customer base.
• Strong analytical skills and ability to use data to help decision making.
• Strong planning, execution, and summary skills to carry out growth projects with a focus on results.
• Strong communication skills and is able to facilitate and motivate client managers.
• Understanding of Binance Products and Services, or similar exchange products is a plus.
• Solid understanding of cryptocurrency / blockchain-related terminologies and trends is a plus.

Why Binance

• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice .