Digital Marketing Manager

About The Role

The Digital Marketing Lead owns BigHand’s overall digital strategy, paid media, and social oversight, ensuring all digital efforts contribute to MQL, SAL, and pipeline growth.

This role focuses on paid media campaigns and digital audience engagement. Additionally, they provide strategic oversight of social media, ensuring alignment across Demand Generation, Product Marketing, and Content teams.

This role reports to the Head of Demand Generation and manages one direct report, a Website & SEO Manager.

What You’ll Do

Digital Channels & Technology Stack Ownership Own and optimize Digital’s channels, platforms, and tools to drive demand gen results. Evaluate, introduce, or retire technologies based on performance, pipeline impact, and scalability. Ensure seamless integrations between paid media, website, CRM (Salesforce), and marketing automation tools (Pardot, Qualified, etc.).

Paid Media & Digital Retargeting Own paid media strategy and execution, primarily on LinkedIn and other high-intent channels.

Design and optimize always-on LinkedIn nurture campaigns to engage ICPs continuously. Manage retargeting strategy to increase conversion rates and re-engage lost opportunities.

Digital Strategy & Social Oversight Own the overall digital strategy, ensuring alignment with demand generation objectives.

Oversee social media strategy across teams (Demand Gen, Product, Content).

Ensure best practices for LinkedIn and other channels are followed. Provide strategic input on messaging, targeting, and engagement.

Ensure paid and organic efforts complement each other. Refine audience segmentation and personalization, working with Marketing Ops & Field Lead (ABM/Email) to improve nurture sequencing.

Prospect Journey Optimization & Lead Flow Optimize the UX and UI of the website, identifying journeys, entry and exit points to improve conversions.

Optimize the digital buyer’s journey, ensuring seamless transitions between ads, website, and Salesforce. Ensure lead scoring and sales handoff processes are optimized to accelerate pipeline movement.

Performance Tracking & Reporting Own digital performance review, analyzing CPL, ROI, pipeline velocity, and MQL/SAL contributions.

Evaluate digital investments and channel effectiveness, making adjustments to improve ROI.

Deliver quarterly digital insights, ensuring strategy adjustments are based on data-driven decisions.

Key Deliverables:

Always-on LinkedIn nurtures & retargeting programs that increase MQL/SAL conversion rates.

Optimized website strategy ensuring landing pages, UX, and SEO drive demand generation and pipeline growth.

Strategic oversight of social media efforts, ensuring consistency and effectiveness across teams. Ownership of the digital technology stack, ensuring high-performing tools and improving ROI.

Digital performance insights to refine strategies based on pipeline movement.

What We’re Looking For

5+ years of experience in digital marketing, including SEO, CRO, paid media, and lead generation.

Proven hands-on experience managing paid media campaigns (LinkedIn Ads, Google Ads, display, video, and retargeting).

Expertise in lead acquisition, digital pipeline acceleration, and ROI-driven growth strategies.

Strong financial acumen and experience managing budgets for paid media and digital investments.

Working knowledge of CRM, CMS, and ABM tools (Salesforce, Pardot, Qualified, or similar).

Deep understanding of digital marketing metrics and analytics tools (Google Analytics, SEMrush, Looker, etc.) and the ability to translate data into actionable insights.

Strategic oversight of social media, ensuring organic and paid efforts align with demand generation objectives.

Excellent communication skills, with the ability to influence cross-functional teams, facilitate processes, and present insights convincingly.

Ability to initiate and execute strategic, cross-functional projects with minimal supervision.

Strong track record of successfully managing a small team (2+), third-party web developers, and digital agencies.

Experience in B2B SaaS, enterprise software, or professional services marketing.

Proficiency in Conversion Rate Optimization (CRO) and enhancing website user experience (UX).

Familiarity with multi-touch attribution models to optimize demand generation effectiveness.

Experience running ABM-focused digital campaigns in collaboration with sales teams.

Certifications in digital marketing platforms (Google Ads, LinkedIn Marketing Solutions, Pardot, etc.).

Understanding of AI-driven marketing tools for audience segmentation and personalization.

What we offer

• 15 days vacation per year + 2 personal days to take for anything you like!
• 10 paid holidays, including 4 floating holidays
• 3 additional BigHand days off between Christmas & New Year
• Wellbeing benefits including medical, dental, vision, online wellbeing programs & webinars, access to online therapy and Employee Resource Groups (ERG)
• Company-wide Wellness day, for our teams all across the globe to switch off and spend the day doing something to nourish their mental health
• Opportunities to give back with company volunteer events and individual volunteer days
• Career growth opportunities and study leave options
• Family benefits including enhanced parental leave and fertility support
• Financial benefits including 401K with employer match, short-term disability, life insurance, and flexible spending accounts
• Fully remote working
• Growing business with a global presence and a true focus on work-life balance

_Our DEI Commitment

_We welcome the unique value and individuality that you can bring to BigHand. We are an equal opportunity employer and are dedicated to recruiting solely based on capability and potential regardless of race, gender, sexual orientation, gender identity or expression, age, educational background, national origin, religion, military status or physical ability. Our BigHanders are dedicated to advancing our culture of belonging by embracing differing viewpoints, opinions, thoughts, and ideas.