Marketing Analyst- Salesforce

BGSF is seeking a Marketing Analyst- Salesforce. (6 month contract) (Remote)

Basic Qualifications

• Current Salesforce Marketing Cloud Account Engagement Specialist Certification
• Minimum three years of experience with Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), with hands-on experience managing lead generation and CRM integration.
• Minimum three years in digital marketing, with a focus on B2B marketing initiatives.
• Experience managing lead generation processes, including scoring, nurturing, and conversion optimization in Salesforce CRM.
• Experience working with marketing content creators to execute campaign initiatives
• Strong analytical and reporting skills, able to interpret data and drive campaigns and lead generation improvements.
• Ability to write quality business requirement documentation to translate between business needs and engineering requirements
• Proven ability to design and implement new processes and facilitate user adoption
• Ability to facilitate User Acceptance Testing and resolution
• Ability to support and train end users
• Effectively communicates lead processes and strategies with both technical and non-technical stakeholders.
• Strong verbal and written communication skills
• Strong Excel skills

Preferred Qualifications

• Salesforce experience in Salesforce Sales and CRM Analytics preferred
• Experience using Google Postmaster, Analytics 360, and Everest is a plus
• Skilled in CRM data structure, lead tracking, and report building within Salesforce, with experience managing lead-to-opportunity workflows
• Strong understanding of the Salesforce platform, with the ability to configure basic requirements in MCAE
• Leading loyalty strategies, such as SMS, push, and email, to create a cohesive customer experience
• Familiarity with using first person data to create customized lead nurture programs using UTM tracking, completion actions, dynamic lists, and engagement programs
• Understanding of API development, Data Migrations, and cloud services
• Ability to build Excel Macros to aid in manual data cleaning
• Experience in Real Estate is a plus, along with familiarity with retention marketing practices.

****Eligible for health benefits(including medical, vison, dental), STD, LTD, Life/AD&D, and 401(k). May be eligible for PTO and/ or holiday pay in accordance to client policies.