Manager Marketing Analytics

Overview

We are seeking a strategic, data-driven analytics professional who is as comfortable influencing business leaders as they are working hands-on with data. This role is deeply embedded within our client’s digital marketing organization and serves as a trusted advisor in translating complex data into clear, actionable insights that drive decision-making. The ideal candidate goes beyond reporting by identifying opportunities, solving data gaps, connecting insights across multiple data sources, and proactively guiding stakeholders toward smarter business outcomes. This is a highly collaborative, client-facing position that partners closely with cross-functional teams, including CRO, paid media, product, and digital experience to elevate analytics from measurement to meaningful impact. This role operates at a manager level, requiring strong ownership, proactive leadership, and the ability to influence stakeholders across the digital marketing organization. Responsibilities include:

• Serve as the digital analytics subject matter expert for assigned client engagements, acting as a trusted advisor to digital marketing leaders and stakeholders.
• Define measurement strategies, KPIs, and frameworks aligned to business objectives to ensure meaningful performance evaluation.
• Analyze customer behavior, campaign performance, and site effectiveness across multiple data sources, translating findings into clear narratives, actionable recommendations, and measurable optimization opportunities.
• Design, develop, and enhance executive-ready dashboards and automated reporting that integrate web analytics, CRM, sales, and other first-party data into scalable, self-service business insights.
• Lead hypothesis-driven deep-dive analyses and investigative case studies to answer key business questions, uncover root causes, and inform strategic decision-making.
• Partner with the CRO team to design, measure, and analyze A/B tests, ensuring strong test structure and translating results into prioritized optimization opportunities.
• Maintain the integrity and reliability of analytics data by supporting tag management, documentation, UAT, and the investigation and resolution of tracking gaps or data discrepancies.
• Educate and empower cross-functional teams on analytics best practices, measurement frameworks, and data interpretation to elevate data literacy across the organization.
• Manage and prioritize a dynamic analytics work pipeline using Agile delivery practices to plan work, estimate effort, and align stakeholder expectations with business impact and team capacity.
• Identify opportunities to expand analytics support and contribute to proposals, pitches, and solution development to help grow the business.

Desired Skills & Experience

Requirements:

• Bachelor’s degree
• Minimum 5 to 8 years of digital analytics experience
• High proficiency with Adobe Analytics
• Proven ability to analyze, structure, and interpret large datasets into clear, actionable business insights
• Advanced proficiency in Excel (or similar tools) with the ability to manipulate and analyze raw data independently
• Strong client relationship management and stakeholder engagement skills
• Experience working in a consulting or client-facing environment
• Strong data storytelling for executive audiences
• Ability to lead measurement strategy and define success metrics
• Experience with data visualization tools such as Power BI, Tableau etc.
• Experience analyzing and interpreting A/B and multivariate testing results
• Strong project management skills with the ability to manage multiple priorities in a dynamic environment
• Working knowledge of analytics implementation and data collection, including tag management systems
• Motivated by staying up to date with current trends and emerging analytics technologies
• Strong analytical and problem-solving skills with the ability to navigate ambiguous business questions
• Ability to work independently and is a motivated self-starter
• Detail-oriented and organized

Preferred Qualifications:

• MBA or Master’s degree in quantitative discipline
• Experience from a marketing/advertising agency or consulting firm
• Experience working in a client environment with multiple external agencies and partners
• Operated in an Agile environment and using Jira or other similar solutions
• Experience as a power user of site optimization tools such as Adobe Target
• Experience with various MarTech platforms and solutions
• Familiarity with cloud data warehouses (Snowflake, BigQuery, etc.)
• Experience working with data mining tools such as SQL and Hive
• Experience with offline/online data integration

WHAT WE HAVE TO OFFER:

Because we know how important our people are to the success of our clients, it’s a priority to make sure we stay committed to our employees and making Beyondsoft a great place to work. We take pride in offering competitive compensation and benefits along with a company culture that embodies continuous learning, growth, and training with a dedicated focus on employee satisfaction and work/life balance.

• A competitive pay range of $110K- $130K (depending on experience)
• 15 days per year of Paid Time Off (PTO).
• 8 paid holidays + 1 personal floating holiday
• 401(k) retirement plan with company match.
• Eligible employees (and their families) are offered the following company-sponsored benefits: Medical, dental, and vision insurance, health savings account (HSA), short-term and long-term disability, employee assistance plan (EAP), and basic life and AD&D insurance.
• Eligible employees (and their families) are offered the following voluntary employee-funded benefits: Health care flexible spending account, dependent care flexible spending account, commuter benefits, voluntary accident & critical injury coverage, voluntary long-term care coverage, and voluntary life and AD&D insurance.

Beyondsoft provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regards to race, color, religion, age, sex, national origin, disability status, genetics, veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and the full employee lifecycle up through and including termination.