Marketing Specialist

NOTE: PLEASE READ THE BELOW CAREFULLY BEFORE APPLYING AS THE REQUIREMENTS ARE SPECIFIC THE ROLE.

Role: Marketing Specialist (Brand, PR, Social Media)

Location: Hybrid (Egypt)

Experience level: Minimum 4 years in various marketing channels, such as SEO, PPC, social media, content marketing, and analytics.

About Us:

At Beyond Group, we’re driving cultural evolution by empowering brands and talents to grow through groundbreaking strategy, content, and distribution. Learn more at beyondgroup.com

Role’s mission:

Your role is to grow brand value and market impact by executing marketing, PR, and social media strategies that increase deal flow, generate high-quality leads, accelerate sales pipelines, maximize ROI, secure positive press, and ensure brand consistency. Including but not limited to:

1. Develop and implement brand strategies that ensure consistency, visibility, and strong audience connections while supporting lead generation goals.
2. Lead PR efforts to enhance reputation, build media relationships, and manage external communications aligned with sales objectives.
3. Drive social media strategies that grow engagement, followers, nurture prospects, and increase conversions across platforms.
4. Develop and execute lead generation campaigns that deliver qualified marketing-driven opportunities to the sales team.
5. Optimize paid media, SEO, and content marketing to boost inbound inquiries and accelerate sales pipelines.
6. Coordinate integrated marketing campaigns aligned with brand, PR, and revenue growth objectives.
7. Oversee creation of high-quality, on-brand content for all channels, supporting both awareness and conversion.
8. Collaborate closely with sales, business development, and other stakeholders to ensure seamless lead handoff and alignment on brand goals.
9. Use data analytics and marketing automation tools to track, measure, and refine campaign effectiveness for maximum deal flow and ROI.
10. Manage budgets and multiple projects to deliver scalable, cost-efficient marketing outcomes and meet deadlines.
11. Monitor industry trends and regional market insights, especially in Saudi Arabia, to tailor strategies and maintain competitive advantage.
12. Prepare for and respond effectively to public relations crises and market shifts to protect brand integrity and sales momentum.
13. Inspire and lead a high-performing brand, PR, and social media team focused on driving measurable business impact.

Competencies Required for This Role:

1. Brand Strategy Development – Ability to create and maintain a consistent, compelling brand identity.
2. Marketing & PR Strategy – Expertise in designing integrated campaigns that drive measurable results.
3. Data-Driven Decision-Making – Skilled in using analytics tools to assess performance and optimize campaigns.
4. Market & Cultural Insight – Strong understanding of regional nuances, especially in the Saudi market.
5. Crisis Management – Capability to anticipate, address, and resolve PR issues swiftly and effectively.
6. Content Development – Proficiency in crafting engaging, on-brand content across platforms.
7. Storytelling & Messaging – Ability to create emotional connections with target audiences.
8. Media Relations – Strong network and relationship-building skills with journalists, influencers, and stakeholders.
9. Social Media Expertise – Deep knowledge of platform algorithms, engagement tactics, and audience growth.
10. Team Leadership – Ability to inspire, mentor, and manage a multidisciplinary marketing team.
11. Cross-Functional Collaboration – Skilled at working with diverse internal and external teams.
12. Project & Budget Management – Competence in managing multiple initiatives while optimizing resources.
13. Adaptability & Trend Awareness – Staying ahead of industry trends and adjusting strategies accordingly.
14. Digital Marketing Tools – Proficiency in Google Analytics, SEO tools, and social media advertising platforms.
15. Campaign Management Platforms – Familiarity with CRM and marketing automation tools.

Note: As you develop in your role, these competencies are continually built upon and elevated as needed.

Competencies Required for All Roles (Organization-wide)

• Strong, well-structured, and emotionally intelligent communication skills, both written and oral.
• Honest: Respectfully tell the truth at all times.
• Experienced in Google Suite.
• Integrous: Holds strong moral principles.
• Proactive: Anticipates the immediate next step effectively and acts on it; able to predominantly work autonomously.
• Efficiently effective: Delivers top-tier results quickly.
• Obsessively detail-oriented: Cares about details a lot. We care about the smallest details a lot, because it’s part of what separates us.
• Extremely organized: Organizes his or her thoughts clearly; organizes digital files, folders, and file naming properly.
• Growth-oriented: Has a growth mindset i.e. eager to learn and try new methods, tools and strategies.
• Welcomes constructive feedback and acts on it quickly and effectively.
• Is ZD (Zero Defect) with emails, documents (text & visuals) & calculations
• Enthusiastic: Interested in talent management, entertainment, music, media or film.
• Positive, solution-oriented attitude: Believes there’s a solution to any problem, and proceeds to find the solution.
• Meritocratic: Believes that the best idea wins, regardless of who proposed it.
• Demonstrates ability to maintain confidential and proprietary information.
• Process-driven: Creates effective & efficient workflow processes for all routine or repeatable tasks.
• Emotionally intelligent: Ability to effectively communicate, influence and resolve conflict in a positive manner.
• Strong logic ability: Ability to observe situations, reactions, feedback and take rational conclusions based on logical analysis.

Perks:

• Hybrid work environment
• Competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• A dynamic and results-driven work environment.

Compensation: To be discussed based on level of experience.