Channel Marketing Manager

This is an opportunity for a marketer who thrives at the intersection of strategy, execution, and partner enablement.

CORPORATE SUMMARY

beyerdynamic, one of the world’s most respected audio brands, is expanding its North American presence. The Channel Marketing Manager plays a critical role in shaping how consumers and partners experience the brand across retail, e-commerce, and distribution channels. This position offers the opportunity to influence go-to-market strategy, drive impactful campaigns, and directly support the growth of a premium global audio leader.

POSITION SUMMARY

The Channel Marketing Manager will develop and execute comprehensive marketing strategies across all retailers, e-commerce platforms, resellers, and distributors in the U.S. and Canada. The role requires strong cross-functional collaboration with product, brand, content, sales, and operations teams, as well as data-driven decision-making and a passion for building successful partner relationships. Beyond the traditional focus on audio, this role will also lead the development and execution of gaming-focused channel strategies, campaigns, and partner programs to strengthen beyerdynamic’s presence within the competitive gaming category.

KEY RESPONSIBILITIES

Channel Strategy & Planning

• Develop and execute channel-specific marketing plans for retail, online, and partner networks.
• Localize global marketing strategies and adapt them for North American retail and online channels.
• Identify market trends, customer needs, and competitive dynamics to inform planning.
• Support product launches and promotional initiatives across all distribution channels.
• Develop gaming-specific channel strategies and go-to-market plans, including tailored promotions, activations, and partner initiatives across retail and e-commerce.

Partner Collaboration & Relationship Management

• Partner with sales teams and distributors to align marketing initiatives with business goals.
• Build and maintain strong relationships with key channel partners across North America.
• Provide partners with training, sell-in support, and ongoing enablement resources.
• Increase sell-through by developing partner-specific promotional and merchandising strategies.
• Collaborate with gaming-focused retailers, distributors, and e-commerce partners to build programs that increase awareness, engagement, and sell-through in the gaming category.

Brand & Content Development

• Create and manage marketing materials, including digital assets, brochures, and sales collateral, in collaboration with internal creative teams.
• Ensure strong and consistent brand representation across all platforms and partner environments.
• Coordinate messaging and visual standards with content, design, and global marketing teams.
• Optimize channel content for Amazon, major e-commerce partners, and retailer PDPs.

Performance Analysis & Optimization

• Monitor sales performance, campaign results, and ROI across all channels.
• Analyze data to identify gaps, growth opportunities, and program optimization strategies.
• Prepare and deliver regular reports on KPIs, performance trends, and partner effectiveness.
• Track marketing expenditures and report on budget performance.
• Leverage insights to refine quarterly channel marketing roadmaps.

QUALIFICATIONS

• 4 to 8 years of marketing experience, preferably in channel or partner marketing.
• Demonstrated success driving impactful channel marketing programs.
• Strong analytical and data-interpretation skills.
• Experience within the consumer electronics industry, particularly with gaming products or gaming-focused marketing programs, is preferred.
• Excellent organizational skills and the ability to manage multiple priorities.
• Experience supporting major retailers (e.g., Amazon, Best Buy, Game Stop, Target) is highly beneficial.
• Familiarity with omnichannel marketing best practices.
• Ability to travel when necessary to support partner meetings, tradeshows, and events.
• Bachelor’s degree in marketing, Business, or related field; MBA a plus.

WHY JOIN BEYERDYNAMIC

At beyerdynamic, you will have the opportunity to make an immediate and meaningful impact.

A Legacy of Excellence

For 100 years, beyerdynamic has set the standard in audio engineering, known for precision, innovation, and craftsmanship. You’ll join a team committed to quality and creative problem-solving.

High-Impact Role With Autonomy

This is a role where your work directly shapes how a global premium brand shows up in the North American market. You will have the freedom to recommend new ideas, influence strategy, and take ownership of programs end-to-end.

Collaboration With a Global Team

Work closely with sales, product, and marketing teams across Europe and North America in an environment that values expertise, fresh thinking, and a partner-centric approach.

Growth & Visibility

As beyerdynamic expands its brand presence and product offerings, this role provides clear opportunities for career development and visibility with senior leadership.

If you’re looking for a role where you can combine creativity, analytics, and partner strategy to elevate a global brand, this position offers a rare platform to make your mark.