BettingJobs are working with a well-established online crypto casino who are looking to add a Prediction Product Marketing Manager to join their team based remotely.
Responsibilities:
- Develop and deliver the end-to-end marketing and proposition strategy for the product.
- Define value propositions and positioning across multiple market categories, sports, crypto, politics, and culture.
- Identify emerging trends within prediction markets, trading, and entertainment to inform commercial direction.
- Build business cases that connect user insight, opportunity, and brand positioning.
- Analyse audience behaviour, motivations, and trends to shape differentiated messaging.
- Monitor competitor activity to identify whitespace and edge opportunities.
- Partner with Product and BI teams to interpret data and optimize product-market fit.
- Oversee launch and rollout of new features, markets, and verticals.
- Manage the proposition lifecycle from concept through live operations, ensuring continuous refinement.
- Align campaign calendars with marketing, CRM, and community initiatives.
- Coordinate with Product, Trading, CRM, Social, and Partnerships to ensure integrated execution and unified messaging.
- Deliver structured creative briefs and ensure campaigns align with brand tone and positioning.
- Ensure prediction markets connect seamlessly across the wider ecosystem.
- Track performance KPIs across user acquisition, engagement, and retention.
- Use data-driven insights to refine product positioning, pricing, and promotional strategy.
- Prepare performance reports and strategic recommendations for leadership.
- Support representation at key industry events or thought-leadership moments to strengthen brand presence.
Requirements:
- 5+ years of experience in product marketing, proposition management, or growth strategy within prediction markets, crypto trading, fintech, or sports betting.
- Proven experience launching and scaling digital or trading-related products.
- Strong commercial and analytical mindset, with the ability to link market insight to business performance.
- Deep understanding of prediction, trading, and crypto-native audiences.
- Skilled communicator and collaborator across marketing, product, and trading functions.
- Excellent project coordination skills, capable of managing multiple parallel workstreams.
- Crypto-native mindset: understanding of blockchain, tokenized economies, and Web3 behaviours.