BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Marketing Manager for Germany to join their team based remotely in Germany.

Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally

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Responsibilitie

s:Define key marketing targets (e.g. site traffic, new users, conversion rates, CPA, player value) in alignment with the country manager and overall financial KPI
s.Develop tactical marketing plans, including brand positioning, media strategy (types, channels, formats), and campaign plannin
g.Oversee creation and localization of marketing materials (TV, ATL, BTL, digital, on-site) with external creative agencies to ensure alignment with local audience need
s.Propose, implement, and monitor the local marketing budget, ensuring efficient spend and performance trackin
g.Collaborate with HQ product teams to tailor products and services to local market standards and expectation
s.Coordinate local and central content teams to maintain high-quality and consistent communications across all touchpoint
s.Monitor and evaluate the performance of all marketing activities (TV/ATL, digital, affiliate, on-site), ensuring KPIs are met and adjusting strategy as neede
d.Track and report on competitor activity in marketing, product, and compliance; lead local media and market research and support global research rollout
s.Manage local and international agencies and partners for campaign executio
n.Prepare detailed reports and strategic insights for the Country Manager and senior leadershi
p.Ensure all marketing initiatives comply with local legal and regulatory framework
s.Lead, support, and grow the local marketing team; act as a key representative of the company both internally and externall

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Requiremen

ts:Bachelor’s degree in Marketing or related fie
ld.At least 5 years of experience in a senior marketing role, ideally in the online sect
or.Native-level German and excellent Engli
sh.Strong passion for sports and the online gaming indust
ry.Business-oriented mindset with entrepreneurial spir
it.Excellent analytical and data-driven decision-making skil
ls.Creative flair and ability to execute innovative, KPI-driven projec
ts.Hands-on, proactive approach with strong teamwork eth
os.Exceptional communication and leadership abilities to align and motivate tea

ms.