BettingJobs is working with a well established iGaming operator seeking to expand their marketing team with the addition of a Head of Marketing Campaigns.

This role is based in the San Jose Costa Rica office. Relocation Support can be provided.

Role Overview:

As the Head of Marketing Campaigns, you'll lead our vibrant campaign team, shaping and executing comprehensive, 360-degree marketing strategies that captivate players, drive acquisition, and boost engagement across all verticals and channels. This role requires a strategic mind, creative flair, analytical prowess, deep cultural understanding, and excellent project management skills.

Key Responsibilities:

Strategic Planning: Develop and oversee the annual campaign calendar, aligning marketing activities across sports, casino, lottery, and horse racing.
Creative Leadership: Champion creativity, ensuring campaign ideas are innovative, fresh, and culturally relevant to our US audience.
Data-Driven Insights: Analyze campaign performance metrics, extracting actionable insights to continuously enhance effectiveness and ROI.
Cultural Awareness: Leverage awareness of key US cultural events, sports seasons, holidays, and trending moments to inform timely and impactful campaigns.
Team Management: Lead, inspire, and mentor a high-performing marketing campaigns team, fostering collaboration and excellence.
Cross-Functional Collaboration: Brief internal creative, content, CRM, social, affiliate, and digital teams clearly and effectively, ensuring alignment on campaign objectives.
Asset Management: Oversee the development, production, and distribution of marketing assets, ensuring consistency and quality.
Campaign Execution: Ensure timely, flawless delivery and implementation of campaigns, from planning through to evaluation.

Experience and Skills:

Proven experience (6+ years) in managing marketing campaigns, ideally within gaming, sports betting, or high-paced digital consumer brands.
Strong track record in delivering impactful, multi-channel marketing campaigns.
Exceptional strategic thinking and creativity with a passion for innovation.
Deep understanding of the US market, cultural nuances, and key seasonal events.
Highly analytical, able to interpret data to optimize campaign outcomes.
Outstanding leadership and communication skills, adept at motivating teams and managing stakeholders.
Experience managing multiple projects simultaneously with tight deadlines.
Perfect English is a must
No remote work, must be office based in San Jose Costa Rica.