BettingJobs is working with a well established gaming brand seeking to expand their senior team based in Manila with the addition of a Director of Acquisition Marketing.

THIS ROLE IS OFFICE BASED IN THE MANILA HQ.

As the Director of Acquisition Marketing, you will be responsible for developing, executing, and optimizing strategies to drive customer acquisition across multiple channels.

RESPONSIBILITIES

Lead the development and execution of the overall customer acquisition strategy, ensuring alignment with company growth goals and market opportunities
Identify new acquisition channels, campaigns, and strategies to expand the customer base and increase revenue
Oversee execution of multi-channel marketing campaigns (PPC, display, social, affiliates, SEO, email)
Conduct market research to understand customer needs, competitor activities, and emerging trends in the online gambling industry
Provide regular reporting to senior leadership on acquisition performance, including CPA, ROI, and lifetime value
Manage budget allocation and resource planning to maximize ROI
Use analytics to measure campaign performance, identify trends, and improve conversion rates and cost per acquisition (CPA)
Collaborate with retention teams to ensure smooth transitions for newly acquired customers
Stay current with industry regulations and ensure compliance across marketing practices

KEY COMPETENCIES & SKILLS

5+ years of proven experience in a senior acquisition marketing role targeting the east Asian market with experience also in the regulated Philippines landscape.
Background in online gambling, iGaming, or gaming industry with both casino and sportsbook.
Expertise in digital marketing channels (SEO, SEM, affiliate, display, social media, email)
Strong analytical skills with experience using data to guide decisions
Excellent leadership skills with ability to manage and motivate a team effectively
In-depth knowledge of online gambling industry trends, legal regulations, and acquisition best practices