Brand Manager

BettingJobs are working with a service provider operating multiple online casino brands in Asian markets looking to launch a new crypto casino who are looking for a Brand Manager to join their team based remotely.

Responsibilities:

• Define and evolve the brand's voice, values, and visual identity for global and local markets.
• Build and maintain brand guidelines across all platforms (site, app, social, affiliates, etc.).
• Lead creative direction for marketing campaigns, promos, and partnerships.
• Oversee production of high-performing copy, visuals, and localised campaigns (with support from designers and writers).
• Launch thematic casino/sports events around global moments (World Cup, crypto trends, etc.).
• Adapt brand tone and campaigns for key markets (e.g., SEA, LATAM, India, Eastern Europe).
• Partner with regional teams and affiliates to drive cultural relevance.
• Use data and user behaviour) to fine-tune messaging and content.
• Run A/B tests to iterate on what sticks — homepage banners, CTA tones, push alerts, etc.
• Work with product, UX, marketing, and community teams to ensure brand alignment across player journey (from sign-up to payout).
• Partner with influencers, KOLs, and streamers to create on-brand campaigns.

Requirements:

• 4–7 year’s experience in brand, marketing, or product roles in iGaming, crypto, or tech consumer apps.
• Strong understanding of crypto culture, betting audience, and Web3 communities.
• Demonstrated ability to craft and evolve a brand’s voice and tone across global audiences.
• Experience in managing creative teams and external vendors (agencies, freelancers, etc.).
• Familiarity with iGaming marketing KPIs: CAC, ARPU, retention, bonus effectiveness.
• Data-driven mindset with proficiency in tools like GA4, Mixpanel, Figma (for collaboration).
• Vietnamese language and market experience needed.
• Bonus: Experience with on-chain gaming, NFTs, loyalty tokens, or casino streamer partnerships.