Head of Performance Marketing

Head of Performance Marketing

Our client, a market-leading multi-channel retail business with strong brand heritage, is investing heavily in technology, people, and platforms to transform customer engagement. As part of this growth, they are seeking an experienced Head of Performance Marketing to drive digital acquisition and business growth.

Key Responsibilities:

• Develop and execute acquisition strategies across Paid Media (PPC, Paid Social, Display), Affiliates, Influencer Marketing, and SEO.
• Manage large budgets, ensuring efficient resource allocation to maximise ROI.
• Ensure a seamless and data-driven approach across digital and physical channels to maximise customer engagement and conversion and lead performance reporting, providing actionable insights to stakeholders.
• Collaborate with brand, creative, and data teams to drive customer acquisition and engagement.
• Continuously test and refine new acquisition channels, aligning campaigns with broader brand strategy.
• Lead and inspire a team, fostering a culture of innovation and excellence.
• Develop and integrate performance marketing strategies across all customer touchpoints, including online, in-store, mobile, and social.
• Work closely with CRM, eCommerce, and retail teams to align acquisition efforts with broader omnichannel objectives.

Ideal Candidate:

• Data-driven with a strong analytical mindset and a proven track record in performance marketing.
• Experienced in driving customer acquisition and business growth.
• Skilled in managing budgets, external partners, and cross-functional collaboration.