Social Media Manager

We're launching a new online casino brand in Brazil, and we're looking for someone who wants to play a key role in shaping its identity from day one.

This is a unique opportunity to define how the brand looks, sounds, and connects with its audience. Rather than joining an established marketing team, you'll help create the brand's personality, tone of voice, content strategy, and social presence from the very beginning.

If you're equal parts strategist and creator, thrive in fast-paced environments, and love turning ideas into culture, we'd love to meet you.

Main Responsibilities

Brand Strategy & Content Development

• Lead the development of the brand's social media strategy, defining its tone of voice, personality, content pillars, and creative direction across all digital platforms.
• Create and execute engaging content for Instagram, TikTok, X (Twitter), and emerging platforms, including short-form videos, static content, memes, copywriting, and reactive content.
• Develop content calendars aligned with business priorities, seasonal campaigns, and relevant cultural moments.
• Translate business objectives into creative social media initiatives that strengthen brand awareness, engagement, and customer acquisition.
• Continuously experiment with new formats, storytelling approaches, and content ideas to establish a distinctive and recognizable brand identity.

Social Media Operations

• Manage the day-to-day operations of the Company's social media channels, including planning, scheduling, publishing, and content optimization.
• Monitor social media trends, internet culture, memes, and platform updates to identify opportunities for timely and relevant content.
• Ensure consistency in messaging, visual identity, and brand positioning across all social media platforms.
• Track content performance and optimize strategies based on analytics, engagement metrics, and audience insights.

Community & Influencer Engagement

• Build and nurture an active online community by encouraging conversations, responding to relevant interactions, and strengthening audience engagement.
• Collaborate with influencers, content creators, ambassadors, and strategic partners to develop authentic and impactful campaigns.
• Support influencer briefing, content planning, and campaign execution while ensuring alignment with the Company's brand identity.
• Monitor community feedback, social conversations, and sentiment to identify opportunities and emerging trends.

Campaign Support & Cross-Functional Collaboration

• Support the planning and execution of marketing campaigns, product launches, brand activations, and special projects across digital channels.
• Collaborate closely with Marketing, CRM, Design, Community, Product, and external partners to deliver integrated marketing initiatives.
• Coordinate creative assets and content production to ensure timely delivery and high-quality execution.
• Prepare regular reports on campaign and social media performance, providing insights and recommendations for continuous improvement.

Innovation & Brand Development

• Identify opportunities to strengthen the Company's digital presence through innovative content, emerging platforms, and new engagement strategies.
• Contribute to the ongoing evolution of the Company's brand identity by proposing creative ideas, testing new concepts, and challenging conventional approaches.
• Stay up to date with digital marketing trends, social media innovations, creator economy developments, and consumer behavior in Brazil.

Legal & Compliance

• Ensure all published content complies with Brazilian advertising regulations, betting legislation, and the Company's internal marketing and communication policies.
• Coordinate with Legal and Compliance teams whenever necessary to validate campaigns, promotions, partnerships, and branded content.
• Maintain responsible communication practices while protecting the Company's reputation and ensuring regulatory compliance.

Minimum Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Journalism, Digital Media, or a related field.
• 3+ years of experience in Social Media, Content Marketing, Brand Marketing, or Digital Marketing.
• Experience creating and executing social media strategies across multiple platforms.
• Strong copywriting skills in Brazilian Portuguese.
• Experience creating short-form content and editing videos using CapCut, Premiere Pro, or similar tools.
• Design skills using Figma, Canva, or similar software.
• Experience working with influencers, content creators, or online communities.
• Experience in iGaming, online casino, betting, gaming, esports, entertainment, or consumer digital brands is highly desirable.
• Strong understanding of Brazilian internet culture, memes, and social media trends.
• English proficiency at C1 level or above.

Proper home office setup, including:

• A quiet and distraction-free work environment.
• A reliable, high-speed internet connection.

Who You Are

• You're a brand builder, not just a social media manager.
• You enjoy combining strategy with hands-on content creation.
• You're comfortable taking ownership and making decisions without waiting for detailed briefs.
• You're naturally curious, creative, and always connected to what's happening online.
• You think analytically, use data to improve your work, and aren't afraid to test new ideas.
• You thrive in fast-paced environments where creativity and execution go hand in hand.

Why Join Us?

• Help build a new brand from day one and leave your mark on its identity.
• Enjoy real creative ownership and the freedom to experiment.
• Work in an international, fast-growing company where great ideas move quickly.
• Be part of an ambitious team that's redefining the online entertainment experience in Brazil.

What We Offer

• Full-time (CLT) contract
• Remote work
• Health and dental insurance fully covered by the company for the employee and their dependants
• Life insurance fully covered by the company
• Flex allowance
• Meal and Home Office Allowance
• Wellness Allowance
• Wellhub (Gympass)