Partnerships Marketing Manager

Job Overview

BET99 is Canada's Premiere Online Sportsbook and Casino. Launching in 2020, we have consistently innovated the online gaming landscape every step of the way, exponentially growing our customer base and, in turn, our internal BET99 team!

We’re looking for a collaborative, innovative and consumer-focused sports marketer who can help us lead strategy and implementation across our portfolio of partners, and create long-term, trusting relationships with key stakeholders.

The Manager, Partnership Marketing role is to oversee a portfolio of partnerships, help develop new business with existing clients and support ongoing marketing initiatives and event activations.

Responsibilities Will Include:

• Partnership Evaluation: identify potential partnership opportunities and evaluate proposals based on strategic fit, audience alignment, and potential impact.
• Partnership Negotiations: assist with the negotiations of potential partners to establish mutually beneficial partnership agreements, campaigns and T&Cs.
• Relationship Management: cultivate strong relationships with strategic partners and key stakeholders. Serve as the main point of contact for partners, ensuring effective communication and collaboration throughout the partnership and campaign lifecycle.
• Collaborate on Marketing Campaigns: work closely with the marketing teams to integrate partnership initiatives into marketing campaigns and promotions. Develop briefs for Creative and CRM that leverage partnership assets to support business objectives.
• Execute Partnership Campaigns: manage the briefs and execution of partnership marketing campaigns from concept to completion. Coordinate with internal and external stakeholders to ensure seamless execution and timely delivery of campaign deliverables.
• Collaborate on Brand Activations: assist the partnerships team in the planning and executing of marketing events and brand activations in various markets across Canada.
• Ad Hoc: participate in ad hoc projects and provide support to the team as needed.

Skills and Qualifications:

• College/University degree in Marketing, Sports Management, Business Administration, or other relevant field or relative work experience.
• A minimum of 3-4 years of marketing, sports marketing, or brand sponsorship experience.
• Strong understanding of the Canadian sports and entertainment landscape.
• Excellent communication skills, with the ability to effectively convey ideas, negotiate agreements, and influence key stakeholders at all levels of an organization.
• Creative thinker with the ability to develop innovative partnership ideas and campaigns.
• Proven ability to effectively manage multiple accounts and projects simultaneously.
• Nice to Have: experience in the iGaming industry or experience in a highly regulated industry.