Director of Business Development & Marketing

Candidates MUST have:

• Extensive experience selling programs and solutions in the PreK-12 market; experience in the early childhood space is a plus.
• Experience leading a small team and managing sales and marketing strategy.
• Knowledge of trends, customer needs, and challenges in PreK-12 public education.

Mission-driven nonprofit in early childhood education seeks a Director of Business Development & Marketing. This role leads the business development and marketing teams in a dynamic and growing organization to drive growth in partnerships while continuing to nurture and expand a strong base of committed partners. This role will provide a strong central framework and vision for a key area of the organization, guiding existing and future team members in their dedicated efforts and managing collaboration across functional areas to drive development activities. This role will play a central role in helping build and cultivate strong relationships with school administrators and will be responsible for keeping a finger on the pulse of local, state, and national early childhood education trends, early learning, and elementary education funding opportunities.

Responsibilities:

• Develop strategic vision for business development and marketing.
• Provide a framework within which the business development and marketing teams are empowered and equipped with necessary knowledge.
• Establish and monitor business development interactions, sales engagement sequences, and marketing campaigns and their impact.
• Oversee the achievement of revenue forecasts and the success of business development goals. Formulate marketing plans, both short- and long-range, to ensure the achievement of objectives.
• Oversee the team’s activity within CRM tools Salesforce and HubSpot.
• Monitor established quarterly and annual goals and key performance indicators, and identify areas of opportunity for growth.
• Continuously use data to lead team learning and connect data to actionable next steps.
• Coordinate with cross-functional teams to ensure smooth contracting, invoicing, scheduling, staffing, and delivery of services.
• Identify, review, and recommend opportunities for new revenue streams and expansion opportunities.
• Leverage a strong understanding of customer needs and challenges, trends, and the market and competitors to refine messaging and strategy.
• Build relationships with and explore ways to partner with local philanthropic funders.
• Develop relationships with key stakeholders in Departments of Education, early childhood programs, and public school decision makers.
• Continue to develop a strong understanding of public education and early childhood programs including knowledge of their budgeting cycles and designs, and the current availability and impact of state and federal grants and funding.
• Oversee and manage curriculum approval processes and submissions.
• Represent organization at industry events and forums.

Qualifications:

• 10+ years of successful senior-level business development and marketing leadership experience; experience in educational sales in the early childhood curriculum and professional learning space is a plus.
• Proven ability to lead and direct a distributed virtual team and supervise staff.
• Exceptional work ethic with the ability to develop, construct, and execute strategy independently while effectively building a collaborative, cross-functional team that thrives.
• Experience setting business development and marketing goals, tracking and reporting on progress, and creating actionable strategies to increase leads, build brand recognition, and achieve revenue targets.
• Highly skilled in working within digital platforms and tools to support business development and marketing efforts including CRMs like Salesforce and HubSpot.
• Experience with digital marketing and sales prospecting, and an understanding of how to design engagement series and campaigns, establish KPIs, track performance, and use data to improve outcomes.
• Successful experience developing and executing referral campaign strategies.
• Superior relationship-building skills.
• Must be proactive, driven, and resourceful. Must be a highly organized self-starter, able to work independently and under tight deadlines.
• Proven strong writing and editing ability; ability to quickly and effectively write high-quality engagement emails, marketing campaign materials, RFPs, reports, etc.
• Exceptional interpersonal communication skills.