Brand & Marketing Manager (Mobile App - Fintech)

Job Title: Brand & Marketing Manager

Location: Remote

Employment Type: Full-time

Start Date: Immediate

About bepay

bepay is a non-custodial Web3 super app that enables fast, secure, and borderless payments across fiat, crypto, and CBDCs. Designed to support both users and merchants, bepay integrates digital payments, wallet services, and cross-chain infrastructure into a seamless, mobile-first experience.

We’re on a mission to make global payments simpler, faster, and more inclusive. As we expand, we’re looking for a Brand & Marketing Manager to lead our brand positioning, growth strategies, and mobile-first marketing to drive adoption across key markets.

Role Overview

The Brand & Marketing Manager will be responsible for shaping and executing bepay’s brand and marketing strategies with a strong focus on mobile app growth. You will lead campaigns that increase app downloads, user activation, and retention on the App Store and Google Play, while also building a strong brand identity in the Web3 payments space.

This role combines brand building, app marketing, digital growth, and community-driven strategies to establish bepay as a globally trusted payments super app.

Key Responsibilities

• Define and implement bepay’s brand and marketing strategy across digital, community, and mobile-first channels.
• Drive mobile app marketing initiatives including App Store Optimization (ASO), performance marketing, and in-app engagement campaigns.
• Plan and execute paid user acquisition campaigns across channels (Google Ads, Apple Search Ads, Meta, TikTok, etc.) to increase app downloads.
• Optimize onboarding, referral programs, and reward-driven campaigns to boost adoption and retention.
• Build and manage affiliate, referral, and influencer partnerships to expand app reach.
• Collaborate with product teams to design campaigns that improve in-app engagement and lifetime value (LTV).
• Monitor marketing performance across app installs, conversion funnels, CAC, and ROI.
• Oversee brand storytelling across content, social media, and community channels.
• Represent bepay at events, webinars, and industry meetups to strengthen brand visibility.

Must-Have Skills & Experience

• 3+ years of experience in mobile app marketing, brand management, or growth marketing.
• Proven success in driving app installs, optimizing app store rankings, and scaling user acquisition campaigns.
• Experience with ASO tools and analytics platforms (Firebase, AppsFlyer, Adjust, Sensor Tower, etc.).
• Strong connections in crypto, fintech, or digital communities (Telegram, Discord, Twitter/X, LinkedIn groups, etc.).
• Solid understanding of performance metrics: CAC, CPI, retention, LTV, and ROI.
• Excellent communication, storytelling, and campaign management skills.
• Self-starter, able to execute campaigns independently and iteratively.

Preferred Qualifications

• Prior experience in Web3, fintech, or payments apps.
• Knowledge of token-based incentives, gamification, and community growth loops.
• Hands-on experience with CRM, automation, and affiliate tools (e.g., HubSpot, PartnerStack, ReferralCandy, Impact).
• Exposure to ambassador programs, referral ecosystems, or influencer-led app growth.

Ideal Candidate Profile

• A mobile app growth marketer who knows how to drive installs and optimize retention.
• A strong brand storyteller with a network-first mindset.
• Performance-driven, data-informed, and creative in experimentation.
• Passionate about fintech, crypto, and the future of digital payments.
• Startup-ready: adaptable, resourceful, and able to thrive in a fast-paced environment.

Application Instructions

To apply, please send your CV and a brief note about your mobile app marketing and brand growth experience to careers@bepay.money