Channel Partner Marketing Manager

Location: Hybrid or home-based in the US.

We are looking for an experienced and strategic Channel Partner Marketing Manager to drive marketing initiatives with our key channel partners. This role is responsible for developing and executing co-marketing programs, strengthening partner relationships, and aligning marketing efforts to drive business growth. The ideal candidate will have a strong background in partner marketing, demand generation, and cross-functional collaboration.

Key Responsibilities

• Develop and execute a comprehensive Channel Partner Marketing strategy to drive review growth, expand market share, and achieve business objectives.
• Collaborate with internal teams (sales, product marketing, and corporate marketing) to ensure alignment with overall business and marketing strategies.
• Build and maintain strong relationships with key Channel Partners, understanding their needs and business drivers.
• Work collaboratively with the Channel Management team to create and implement targeted marketing campaigns that support partner enablement, engagement, and business development.
• Collaborate with the Channel Management team on marketing development funds and ensure ROI through strategic allocation as it relates to Go-To-Market campaigns.
• Monitor and report on campaign performance, market insights, and partner activities.
• Serve as the primary contact for Bentley’s white label program working closely with Channel Enablement and Partner Support to ensure onboarding documentation and training materials are up to date. Coordinate with Partner Support and Digital Business Enablement teams to resolve technical issues and ensure proper functionality is achieved through the White Label program
• Stay up to date with industry trends, competitive insights, and best practices in partner marketing.
• Analyze partner feedback to continuously refine and improve marketing efforts

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in partner marketing, channel marketing, or B2B marketing roles.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Excellent relationship-building and cross-cultural communication skills to engage and influence partners.
• Experience with CRM, marketing automation, and analytics tools.
• International experience in partner marketing or channel marketing is preferred.
• Proven ability to drive demand generation and lead conversion through partner channels.
• Ability to work cross-functionally across an organization to achieve goals and objectives.
• This position requires minimal travel.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

www.bentley.com

Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic. This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

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Request An Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system. You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com