Digital Marketing Specialist

Experience

Minimum 3 Years

Work Level

Medium Level

Employee Type

Full Time

Offer Salary

As Per Standards

Overview

We are looking for a highly skilled and motivated SEO, SEM Expert to join our dynamic team. If you are passionate about driving organic traffic, optimising websites for search engines, paid search advertising and staying ahead of the latest Digital Marketing trends, we want to hear from you

Roles And Responsibilities

• Responsible for the overall Organic Search, keyword Research, page speed optimisation, content optimisation, link building, local search optimisation and increasing traffic & conversion.
• The successful candidate must have a solid understanding of SEO on-page & off-page, and experience in social media, online advertising, website development, and analytical reporting.
• Perform SEO audits and inspections to identify regular on-site content and off-site opportunities.
• Utilize Keyword Planner and other tools to uncover the queries that are most likely to bring in high volumes of qualified traffic Follow on-page, off-page and content marketing best practices (including title tags, canonical tags, ALT tags, meta descriptions, redirects (301, 302), robots.txt, sitemaps, backlinks etc.)
• Provide recommendations for new content launches & campaigns – as well as monitor performance and provide continuous optimisations to improve search visibility.
• Prepare monthly SEO, analytics reports and conduct technical site audits to identify search & user-related issues.
• Monitor Google Analytics and Google Search Console and keep up on latest algorithm updates and SEO trends.
• Develop and implement comprehensive digital marketing campaigns to amplify brand visibility and enhance customer retention across key social media platforms including LinkedIn, Instagram, Facebook, and TikTok
• Identify and segment target audiences, allowing for the creation of tailored campaigns that resonate with specific demographics.
• Developing long term relationships with key clients.
• Depth knowledge in Link Building to Create campaigns and strategies.
• Good problem-solving skills

Technical Skills

• Excellent practical understanding of off-page and on-page SEO (Search Engine optimisation), SEM (Search Engine Marketing)
• At least 3 years of working experience in using standard website optimisation tools such as: Google Search Console, Ahrefs, Screamingfrog, SEMRush, Moz, and analytics tools such as Google Analytics
• At least 3 years of working experience in keyword research and content recommendations to improve organic traffic of a large size company’s website (English content)
• Strong background in content marketing, content growth, technical SEO & analytics would be an advantage.
• Updated on search engines algorithm changes & latest Trends

Minimum Qualifications

• B.Tech/B.E. (Computer Science/IT/Electronics)
• MCA

Benefits

• 5 Days Working
• Flexible working hours
• Best in Industry Salary Package
• Paid leaves & Medical Insurance
• Strong Learning curve

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