Director, Marketing (B2C,B2B) (REMOTE)

About BenefitHub

BenefitHub is the premier employee lifestyle benefits platform, connecting millions of employees with exclusive discounts, rewards, and perks. Our mission is to enhance the lives of employees worldwide while helping organizations attract, retain, and engage top talent through meaningful benefits.

About the Role

At BenefitHub, we are seeking an exceptional Director of Marketing (B2C, B2B)

to serve as a strategic, hands-on, second-in-command to the VP of Global Marketing. This pivotal leadership role stands at the exciting intersection of B2B and B2C marketing, where you'll help drive brand awareness, maximize content effectiveness, optimize lead generation, and ultimately establish BenefitHub as the essential first stop in every member's shopping journey. You'll contribute to sophisticated brand strategies that resonate with HR decision-makers while creating personalized experiences that drive platform adoption, account activation, and engagement among millions of employees. If you're an up-and-coming marketing leader who blends creative thinking with analytical skills and excels in both collaborative strategy development and hands-on execution, join us in transforming how companies deliver value to their workforce and how individuals access life-enhancing benefits.

Key Responsibilities

Brand Development and Marketing Excellence

• Partner with the VP of Global Marketing to develop and execute comprehensive brand strategies that strengthen BenefitHub's market position and resonance
• Create and implement innovative marketing campaigns that drive audience acquisition, platform adoption, and user engagement while reducing churn
• Play a key role in establishing and maintaining brand voice guidelines to ensure consistency across all communications and member touchpoints
• Assist in providing creative direction for BenefitHub's brand identity across all marketing touchpoints, creating compelling materials and experiences that delight our members and drive results
• Develop consumer-focused marketing strategies and personalization initiatives that drive platform usage, enhance user experience, and increase lifetime value by fostering habitual usage and purchasing behavior
• Partner with the VP of Global Marketing, Product, and other key stakeholders to develop and execute Go-to-Market strategies for new products and features
• Analyze market trends, consumer insights and behavior trends to identify growth and revenue optimization opportunities and refine positioning strategies
• Support the design and implement sophisticated B2B lead generation campaigns targeting HR professionals, including effective lead scoring, nurturing, and qualification processes
• Assist in the mentorship and development of a high-performing cross-functional marketing team
• Continuously foster a culture of creativity, data-driven decision making, and continuous improvement

Campaign, Creative and Content Development Excellence

• Oversee the creation of innovative marketing campaigns and initiatives that drive platform adoption and engagement
• Develop sophisticated email campaigns and journeys that drive activation and long-term engagement
• Play a key role in developing best-in-class content marketing strategies and materials that educate, engage, and convert both B2B and B2C audiences
• Implement advanced segmentation strategies to deliver highly personalized experiences that delight members and deliver results
• Craft compelling, persuasive copy for key marketing materials and initiatives
• Orchestrate the creation of high-impact content across formats (blogs, whitepapers, videos, webinars)
• Implement rigorous testing protocols to continuously improve performance metrics
• Support email marketers in ensuring that email deliverability best practices are maintained across all campaigns
• Mentor team members on creative storytelling and effective marketing techniques
• Evaluate and provide constructive feedback on marketing creative to continuously elevate quality and results across all efforts

Performance Optimization and Cross-Functional Coordination

• Support the development of marketing analytics frameworks to measure campaign effectiveness and ROI, continuously identifying and implement strategies for improvement
• Support establishing of KPIs and dashboards that provide actionable insights for optimization
• Assist in optimizing the marketing technology stack, including ESPs, CDPs, and automation tools
• Build strong collaborative relationships with other departments (Product, Sales, Customer Success)
• Identify opportunities to streamline processes and enhance cross-team collaboration
• Support the elevation of all marketing initiatives by partnering effectively across the marketing organization

What You’ll Need

Experience:

• 7+ years of progressive marketing experience with 2+ years in leadership roles
• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• Proven track record driving growth in both B2B and B2C environments
• Experience developing and executing successful GTM strategies for new products and features
• Extensive experience designing, implementing, and optimizing email marketing campaigns
• Demonstrated success in driving account activation, long-term user engagement and loyalty
• Experience in digital marketing, content strategy, brand development, and demand generation
• Expertise with ESPs (email service providers) and email marketing campaign management
• Demonstrated success implementing and optimizing CDPs (consumer data platforms), including hands-on experience with Lytics, HubSpot, and similar marketing automation platforms
• Background in Retail, ecommerce, DTC, SaaS, or benefits platforms preferred

Skills and Knowledge:

• Strategic thinker with strong execution and operational capabilities
• Strong creative direction skills with an eye for compelling design and messaging
• Strong copywriting abilities across various formats and channels
• Advanced knowledge of email marketing best practices, deliverability, and compliance
• Expertise in creating effective email automation workflows and triggered campaigns
• Proficiency in A/B testing methodologies for email optimization
• Advanced knowledge of marketing analytics, attribution modeling, and performance measurement
• Expertise in data-driven marketing optimization and campaign performance analysis
• Proficiency with marketing technology stack integration and management
• Deep understanding of digital marketing channels, analytics, and marketing technology
• Excellent communication and storytelling abilities
• Understanding of HR, benefits, and employee engagement landscapes a plus

Personal Attributes:

• Innovative mindset with a passion for breaking new ground
• Results-oriented with exceptional creative problem-solving abilities
• Exceptional collaborator who thrives in cross-functional environments
• Ability to take direction and work independently while keeping key stakeholders apprised of progress
• Adaptable and resilient in fast-paced, changing environments
• Passionate about creating exceptional customer experiences that delight members and drive loyalty

Benefits Include:

• Medical, Vision, and Dental (Employer paid 75% of monthly contributions)
• Domestic Partner Coverage for all insurance plans
• 100% employer-paid Life Insurance
• 401(K) retirement plan options (including employer contribution)
• Generous Paid Time Off (PTO)
• Generous Paid Paternity and Maternity Leave Policies
• 11 Holidays (Including the day after Thanksgiving)
• Fully remote working environment
• Flexible Spending Account program
• Voluntary Benefit Programs (STD, LTD, Life Insurance, Accident)