Content & Brand Manager Semi Senior

At belo, we're building simple, intuitive financial products so people can focus on what truly matters. Our mission is to empower users worldwide with seamless access to innovative financial services.

Whether it's paying with Pix in Brazil, receiving international payments, or managing crypto assets, belo bridges traditional finance with cutting-edge solutions. Built by industry experts and passionate entrepreneurs, our platform is crafted for freelancers, remote workers, and everyday users across Latin America seeking more accessible and efficient financial tools.

To support brand growth and communication effectiveness at scale, we’re looking for a Content & Brand Manager Ssr to turn local context, content performance, and audience insights into actionable communication strategies. This role owns end-to-end visibility into how belo shows up across channels and acts as a key partner to Growth, Product, Legal/Compliance, and Community teams to ensure messaging is relevant, consistent, and impactful.

What You’ll Do

• Own Brazil’s content and brand strategy end-to-end: define narratives, build content pillars, execute across channels, and ensure everything lands with strong local relevance and consistency.
• Create and scale multi-channel content: manage content across Instagram, TikTok, Threads, WhatsApp, email, and push, combining hands-on creation with thoughtful curation.
• Plan and optimize editorial calendars: design quarterly content plans aligned with key Brazilian moments (Black Friday, FGTS, crypto cycles) and continuously adapt based on performance and context.
• Ensure brand voice and localization excellence: maintain a clear, accessible, and rigorous tone across all channels, adapting global messaging to Brazil with cultural nuance.
• Build partnerships and engage communities: activate creators, influencers, and fintech communities while managing and growing owned spaces (Telegram, Discord, WhatsApp).
• Measure and improve content performance: track KPIs (engagement, sentiment, conversion), report insights, and iterate through constant testing of formats and channels.
• Be a cross-functional partner: collaborate closely with Growth, Legal/Compliance, and Product to ensure communication is aligned, compliant, and impactful.
• Improve and scale content systems: leverage tools, AI (ChatGPT, Claude, Copilot), and automations to streamline workflows and enhance output quality.

What We’re Looking For

Must Have

• 2–4 years of experience in Content Marketing, Social Media, Community, or Brand roles in fast-paced environments.
• Strong hands-on experience creating and curating content that drives engagement and conversion (in Portuguese).
• Experience managing multi-channel content strategies across social, messaging, and lifecycle platforms.
• Analytical mindset with experience tracking content performance and turning insights into action.
• Experience collaborating with cross-functional teams (Growth, Product, Legal/Compliance).
• Ability to manage multiple content streams and priorities in parallel.
• Comfortable working in dynamic, fast-changing environments with high ownership.
• Clear drive to improve processes, test new ideas, and scale what works.

Nice to Have

• Experience in startups, fintech, crypto, or tech-driven companies.
• Familiarity with Brazilian fintech/crypto ecosystem and regulations (BACEN, ANTT, CVM).
• Experience working with creators, influencers, or community-led growth initiatives.
• Experience using content tools, automations, or AI to optimize workflows.
• Familiarity with tools like Notion, Monday, Linear, or Figma.

What We Offer

• The opportunity to build and own the security foundation of a fast-growing fintech platform
• A passionate team focused on innovation, transparency, and impact
• Competitive compensation in USDT
• Six weeks of vacation
• Flexible hours
• A MacBook and an annual budget to invest in your professional development
• Remote work
• A vibrant startup culture with flexibility, autonomy, and a results-oriented approach

At belo, we're redefining financial services for LatAm and beyond. Join us to protect the tools people need to thrive in the modern economy.