Marketing Director

About the brand:

BelliWelli is an innovative and rapidly growing omnichannel CPG company with an entrepreneurial team and a fast-paced work environment. We have an audacious dream to become one of this decade's most significant new CPG brands. We’re seeking ambitious individuals who want to build something special with us.

Founded in 2021 by Katie Wilson, Nick Wilson, and Tyson Woeste, we create fun, modern, and delicious supplements aimed at helping customers live their best lives through digestive wellness. We believe that a healthy gut is the foundation of an effective wellness and beauty routine.

With a focus on juicy flavors and clean, natural ingredients, BelliWelli’s flagship product, Daily Fiber, is the best all-in-one supplement for customers who want an easy and delicious way to do something better for themselves every day. Combining dietary fiber, collagen, probiotics, and electrolytes into one simple daily scoop, BelliWelli Daily Fiber has become a social media phenomenon, with thousands of customers sharing their success stories every month.

Our community-first approach and fun, empathetic branding have created a social media movement. At the same time, our innovative, high-quality products have made us the fastest-growing digestive health brand in the U.S. BelliWelli products are available online and in national retailers like Target and Walmart.

We are backed by a high-caliber group of investors.

PRESS

• The Race to Make a Sexy Fiber Supplement Is On - WSJ, Apr 2024
• Following Viral Growth on TikTok, BelliWelli Secures $10 Million Series B Investment to ‘Shake Up Big Fiber’ - WWD, Oct 2024
• How BelliWelli Increased Sales By 890% Using TikTok. It’s All About Community - Forbes, Aug 2024
• How BelliWelli and Olipop stand out in a sea of gut health products - ModernRetail, Aug 2024
• BelliWelli Launches New Powder & Announces Exclusive New Partnership With Walmart - Mar 2024

POSITION SUMMARY

Reporting to the CEO Katie Wilson.

The Director of Marketing is a key marketing leadership position for the company and is accountable for driving customer retention and acquisition across both DTC and Retail channels. The Director of Marketing will be responsible for developing and executing key growth strategies, tactics, and action plans required to achieve company objectives. Responsibilities include developing content strategies across owned and paid channels, optimizing the website for increased conversions, development of forecasts and budgets, leading comms across launch partners. The Director of Marketing has tremendous opportunity for growth within BelliWelli!

Key Responsibilities

• Lead marketing strategy and work in sync with the graphic and social managers to ensure content is meeting marketing objectives.
• Ensure marketing strategies are being executed and have the ability to set in and help when it’s needed.
• Conduct weekly performance reporting across site and social data.
• Analyze available data to understand marketing trends and ability to make strategic pivots informed by data.
• Manage third party partners (ad buyers, freelancers, agencies)
• Quarterback customer acquisition strategies (paid influencers, newsletters, 3rd party paid opportunities)
• Work closely with the ad agency to drive positive ROI across our Google, Meta, TikTok and Instacart accounts..
• Collaborate with Sales to develop promotional and marketing programs to drive short and long term velocity growth
• Collaborate with Operations to manage inventory levels and ensure
• Lead comms for partnerships, from brand collabs to small turn-key opportunities.
• Build 360-marketing plans that increase awareness for each launch. This includes but is not limited to events, billboards, “stunts "and custom content campaigns.
• Maintain accurate records regarding marketing spends, performance, forecasts and cohorts.

Qualifications

• Minimum of 5+ years experience in marketing roles
• Strong understanding of performance data across website and ad platforms.
• Able to travel once a quarter.
• Ability to analyze data and think strategically
• Proven marketing leadership and presentation abilities
• Strong cross-functional team orientation with interpersonal skills
• Prior experience with startup brand development and systems to support aggressive business and brand growth
• Detail-oriented with strong organizational and analytical skills