The Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy with a strong emphasis on Amazon marketing and e-commerce. This individual will lead multi-channel marketing initiatives across Amazon, PPC, social media, and remarketing, while driving the growth of our brand portfolio. The Manager will work closely with cross-functional teams to optimize product listings, advertising performance, and ensure data-driven decision-making to boost revenue. This position requires strong leadership skills, strategic vision, and in-depth knowledge of Amazon Seller Central and other digital marketing platforms.

Essential Functions

Develop and execute a comprehensive Amazon marketing strategy, including ad campaigns, product launches, promotions, and content optimization.
Lead a multi-channel marketing strategy encompassing PPC, social media, remarketing, and paid search to drive revenue across e-commerce platforms.
Oversee and optimize the $6+ million marketing budget with a focus on maximizing return on ad spend (ROAS) and increasing revenue streams.
Lead product advertising campaigns, including creating and managing advertising product details, setting up categories, pricing, and aligning campaigns with business objectives.
Use insights from Amazon Ads, Teikametrics, Helium 10 and other performance tools to identify opportunities for growth and improvement in campaign performance.
Work closely with the creative team to ensure that product images and content are optimized for conversion and customer experience.
Provide regular reports and insights on campaign performance, customer acquisition, retention rates, and market trends.
Identify underperforming segments and develop targeted strategies to improve sales and increase overall market share.
Lead a cross-functional team and provide strategic direction to ensure successful execution of marketing initiatives.

Supervisory Responsibilities -

This position provides leadership and supervisory oversight to the Marketing Analyst(s).

Essential Qualifications

Education/Certification -

Marketing, Business, Engineering degree
MBA Preferred

Experience Required -

5+ years of experience in digital marketing, with a strong emphasis on e-commerce and Amazon marketing (Amazon Seller Central, Amazon Ads).
Proven track record in managing multi-channel marketing programs, including PPC, paid search, social media, and remarketing ads.
Demonstrated success in building and growing e-commerce brands, with experience in managing a significant marketing budget.
Strong analytical skills and ability to translate data into actionable insights, with proficiency in tools like Amazon Campaign Manager
Background in bidding tool for Amazon in Teikametrics, Quartile and/or Manual
Experience managing product listings, optimizing content, and ensuring accuracy of product data on Amazon.
Effective communication and leadership skills, with the ability to work collaboratively across teams.
Self-motivated, results-driven, and able to adapt quickly in a fast-paced environment.

Skills -

Experience with customer retention and acquisition strategies.
In-depth knowledge of performance marketing and experience driving revenue through digital channels.
Proficiency in Excel (pivot tables), Amazon Campaign Manager, Teikametrics, and other digital marketing tools.

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