Social Media Manager

Job Responsibilities

1. Formulate the brand positioning, core value proposition and differentiation strategy of the APP in overseas markets.
2. Integrated marketing and promotion: Plan and implement global/regional brand campaigns (such as social media, influencer marketing, PR events, offline activities, etc.), manage overseas social media channels (Instagram, TikTok, Twitter, Facebook, etc.), and enhance brand visibility and interaction.
3. Cooperation resource development: Develop and manage overseas KOL/KOC, media, industry partners and cross-border brand resources, negotiate and implement innovative projects to enhance influence such as brand co-branding and IP cooperation.
4. Monitor brand health indicators (Net Promoter Score, awareness, mention rate, etc.), analyze promotion effects and iterate strategies; track competitor dynamics and market trends, and adjust brand strategies in a timely manner to maintain competitiveness .

Job Requirements

1. Bachelor's degree or above, major in marketing, media and other related fields, with more than 5 years of brand management experience and more than 3 years of brand experience in mobile applications or Internet products for overseas markets (especially Europe, America/Southeast Asia).
2. Fluent in English, able to write English plans and connect with overseas resources without obstacles.
3. Familiar with the operation modes of mainstream overseas social media platforms (TikTok/Instagram/Youtube, etc.) and advertising ecosystems (Google Ads, Meta Ads), and have cases of building a brand from scratch or successfully leading global campaigns.
4. Possess excellent intercultural communication skills and have a deep insight into the psychology of users in the target market .
5. Preferred qualifications:

• Those with experience in the overseas expansion of video, tool and social APPs are preferred.
• Those with backgrounds in international 4A advertising agencies and global mobile Internet enterprises are preferred .