Growth & Lifecycle Marketing Director

Growth & Lifecycle Marketing Director

(Full-time | Remote | 2 Direct Reports)

BehindTheChair.com — the world’s largest community for salon professionals — is looking for a Growth & Funnel Marketing Director to help shape the future of how beauty professionals connect, learn, and shop online.

For 25 years, BTC has been the home for more than 3 million stylists worldwide — a place where creativity meets education and inspiration meets opportunity. Across our six social channels, BTC reaches an audience of over 4 million followers, generating billions of views and engagements each year.

Now, we’re building something even bigger: a digital ecosystem and subscription-based platform that helps beauty pros grow their craft, confidence, and income — all in one place.

And that’s where you come in.

Your Mission

You’ll be the architect of BTC’s digital growth engine — turning our massive social reach and deep industry trust into measurable results. From scroll to signups to sales, you’ll create systems that transform attention into action.

This is a role for someone who’s both strategic and scrappy. You’ll start by identifying the low-hanging fruit — quick wins that can move the needle fast — and then build out long-term strategies that strengthen our foundation and drive sustained growth.

You’ll collaborate daily with a talented, predominantly female team of designers, paid media specialist, and editors who move quickly, think creatively, and love what they do. If you thrive in a fast-paced, purpose-driven environment where ideas become action quickly — you’ll fit right in.

What You’ll Do

Funnel & Growth Strategy

• Identify and execute quick-win growth opportunities while developing long-term funnel strategies that scale.
• Design and manage end-to-end funnels that move BTC’s 5M+ social media audience from awareness → engagement → email capture → sale or subscription.
• Create compelling calls-to-action, link-in-bio experiences, and landing pages that convert traffic into leads or purchases.
• Build and optimize funnels for BTC’s digital education, the BTC Show, and upcoming subscription platform.
• Use data, A/B testing, and audience insights to continuously improve conversion and performance.

HubSpot & Automation

• Own marketing for BTC’s HubSpot CRM — building forms, workflows, and automated email journeys that nurture leads and drive revenue.
• Segment audiences by behavior and engagement to create personalized experiences.
• Build high-performing email funnels that convert awareness into loyalty and purchases.

Collaboration Across Teams

• Work with BTC’s editorial and social teams to turn stories, videos, and posts into conversion opportunities.
• Partner with the paid media and design teams to create visually engaging, results-driven campaigns.
• Collaborate with the advertising and brand partnerships team to design co-branded funnels and campaigns for BTC’s manufacturer partners — including Redken, Paul Mitchell, Matrix, Wella, and others.
• Build forms, landing pages, and data-driven campaigns that give our partners measurable ROI and deeper engagement with BTC’s audience.

Subscription & Lifecycle Strategy

• Support BTC’s transition into a subscription-based model, shaping funnel flows, retention strategies, and premium user experiences.
• Develop journeys that nurture new subscribers, increase engagement, and drive renewal and upsell opportunities.

You’re a Great Fit If You:

• Have 6–10 years of experience in digital marketing, growth, and funnel strategy.
• Can spot quick wins immediately but also think strategically about scaling systems.
• Thrive in a fast-paced, entrepreneurial environment where creativity and urgency go hand in hand.
• Are fluent in HubSpot (forms, automations, workflows, dashboards).
• Have experience creating email funnels, lead magnets, and landing pages that convert.
• Understand subscription, membership, or recurring revenue models.
• Love working with a passionate, collaborative team — mostly women — who are driving change in the beauty industry.

The Results You’ll Drive

• Rapid growth in BTC’s email list, subscriptions, and conversions.
• Measurable ROI for BTC’s brand partners through smarter, data-driven campaigns.
• Seamless customer journeys from BTC’s 4M+ social audience into paid experiences.
• Increased retention and engagement for BTC’s upcoming subscription platform.

Compensation & Growth

• Salary: $80,000 – $100,000 base + performance bonus
• Reports to: VP of Marketing
• Direct Reports: 2 (Paid Media + Design/Creative)

Why Join BTC

BehindTheChair.com has always been about more than beauty — it’s about believing in people before they believe in themselves.

For 25 years, we’ve built the world’s largest community of hairstylists — and now, we’re building the digital future of beauty media and education. You’ll join a driven, creative, and predominantly female team that moves fast, collaborates deeply, and celebrates each other’s success. Together, we’re blending art and analytics, creativity and commerce, inspiration and innovation to shape the next era of BTC.

Ready to make an impact — fast?

Apply now and help us turn BTC’s 4M+ social reach into the most powerful digital ecosystem in the beauty industry