Performance Marketing Manager

About

Beforeyouspeak is a performance coffee brand built for the quietly relentless, founders, athletes, operators, builders. We're an established Australian omni-channel business now expanding in the US across Shopify, Amazon and TikTok Shop.

This is a scale-up in its most interesting phase: proven at home, proving itself abroad.

The role

You'll own performance marketing end to end: strategy, execution and results, across our AU e-comm business and the US. That means paid social Meta, TikTok, Google, and retention (Klaviyo email and SMS). You'll report directly to the Head of Growth and work closely with our creative team and founders.

This is a hands-on role.

You'll build the strategy and also be in the ad accounts every day. You'll be trusted with meaningful budgets and expected to know exactly where every dollar is working. Bring frameworks and strategies to work smarter and be given the freedom to implement them.

What you'll do

• Own paid acquisition across Meta, TikTok and Google account structure, budget allocation, bidding, audience and creative testing against CPA and ROAS targets for both AU and US markets
• Own retention through Klaviyo: campaign calendar, flow strategy, segmentation, SMS, and list growth
• Build and run a structured test-and-learn program across creative, audiences, offers and landing pages and feed clear briefs back to the creative team on what's working and why
• Manage channel mix and budget distribution as we scale the US, including new channel feasibility
• Report weekly on performance against forecast, spend, revenue, CPA, ROAS by channel with insight, not just numbers
• Keep tracking and attribution honest: pixels, GA4, server-side events, merchant feeds
• Built cross functional partnerships with key members of the team to ensure project deliver on time, in full

What we're looking for

• Someone with a strong sense of ownership and accountability
• 5+ years in performance marketing for e-commerce brands, in-house or agency, with at least one role owning channels end to end
• Deep hands-on Meta and Google Ads experience; TikTok Ads a strong plus
• Klaviyo experience across campaigns and flows
• A record of hitting CPA/ROAS targets at meaningful spend and of improving efficiency over time, not just maintaining it
• Strong creative instincts: you know what makes an ad work and can brief it clearly
• Comfortable with data: GA4, spreadsheets, building your own reporting
• Startup/scale-up temperament: you move fast, own outcomes, and don't wait to be told
• Can show us something you have built, recently, that delivered or taught you something valuable about growth

What you'll get

• Remote-first role, anywhere in Australia
• Direct line to the founders and a real seat at the table on growth strategy
• A rare chance to build a market from close to zero
• $130–150k + super, reviewed as the business scales