Digital Marketing Specialist | Google Ads & Meta

Discover your 100% YOU with Beepo!

• Position: Digital Marketing Specialist | Google Ads & Meta
• Location: Central Luzon
• Work setup & shift: Remote | Day Shift

What's in it for you?

• Competitive Total Rewards (Compensation, Allowance, HMO, and Paid Time Off)
• Employee Referral Program
• Work Life Balance

Your Role

As a Digital Marketing Specialist, You Are Responsible For

• Be the keeper and expert of our paid and owned channels including but not limited to Google Ads, Meta Ads, Facebook, Instagram, YouTube, etc.
• Manage campaign performance and optimization, providing insights into the best strategies and tactics to achieve business objectives across paid & owned channels.
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI across all campaigns on all online channels.
• Perform community management, including responding to comments, messages, and engaging with users to foster a positive brand presence.
• Coordinate assets, feeds, and tags with agencies & internal teams to ensure campaigns are delivering against KPIs and proactively managing campaign execution.
• Support Franchisee advertising efforts as available, reporting and delivering insight into the performance of national digital campaigns within their regions.

Qualifications and Experience:

• 1+ years’ experience working in the digital media buying & planning space with a focus on paid social and search strategy and execution.
• Tertiary level education, preferably in Communications or Marketing.
• Proven SEM experience and success managing PPC campaigns across Google and Bing; and paid social.
• Proven digital media buying & planning experience and success managing digital strategy and execution.
• Well-versed in performance marketing, conversion, and online customer acquisition.
• Up-to-date with the latest trends and best practices in search engine marketing.
• In-depth experience with bid management tools.
• Experience with website analytics tools (e.g., Google Analytics).
• Strong analytical skills and experience generating SEM reports.
• Familiarity with A/B and multivariate experiments.
• Experience in organic social media scheduling & community management preferable but not necessary.

Soft Skills:

• Must love and be curious about data analytics and how that affects the bottom line.
• Must be passionate about social media paid & content trends, search, and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags.
• Well-versed in the Microsoft Office suite, specifically Excel and PowerPoint.
• Enthusiasm for the future of brand advertising on the web and building that future with us.
• Business Acumen - Knows how personal objectives align with business objectives.

About Beepo

Beepo is a Probe Group company, a full-service Australian-owned outsourcing company, with a team of 15,000 across 6 countries — the largest, and most diverse Australian-owned customer experience outsourcing provider.

Our Beepo office is located in Clark, Pampanga. We provide exceptional workforce support to clients all over the world. Our primary focus is to help businesses grow sustainably with the help of fantastic Philippine talent.

You will be supported by a great working environment, leading benefits, and an opportunity to meet your career goals. You will be able to apply your skills and innovative thinking to this role. This is an opportunity to grow your career quickly.

• Terms and conditions apply