Marketing Business Analyst

Our client is looking for a strategic and detail-oriented Business Analyst to join the Growth Product Marketing team. This person brings curiosity about the business, uses data to drive evidence-based decisions, and values the context in which insights are applied. In this role, you'll generate insights on product performance, customer segments, and go-to-market efforts — including targeted prospecting, historical analysis, and performance tracking — to ensure our initiatives are aligned with market needs and business goals.

Key Responsibilities

• Develop Insightful Reports: Analyze historical data across product usage, sales funnels, marketing activities, customer feedback, and market trends. Deliver quantitative and qualitative insights that shape product positioning, pricing strategy, and new market opportunities.
• Cross-Functional Collaboration: Partner with product marketing, sales, sales enablement, marketing, and product management to gather data and align on business goals.
• Market Opportunity Sizing: Estimate the addressable market for proposed initiatives and evaluate them based on potential business impact.
• Curating Targeted Outreach Lists: Use internal and external data sources to build high-value prospect lists that support go-to-market execution.
• Performance Measurement: Leverage data visualization, business intelligence, and CRM reporting tools (e.g., Tableau, Salesforce) to track KPIs across product performance, outbound sales programs, and marketing activities.

Ideal Candidate:

• Experienced in merging data from disparate sources across business units and technology platforms.
• Brings strong critical thinking skills and curiosity to understand evolving company priorities and market needs.
• Identifies appropriate business outcomes and connects them to go-to-market initiatives.
• Demonstrates attention to detail, is highly organized, and able to manage multiple projects under tight deadlines.
• Collaborates effectively with diverse cross-functional teams.
• Navigates ambiguity and makes thoughtful recommendations by identifying key assumptions and leveraging available information.

Preferred Experience

• SaaS industry background with familiarity in key performance metrics.
• Experience using Salesforce for data and CRM reporting.
• Exposure to market sizing for product or go-to-market initiatives.

Qualifications & Core Skills

• Proficient in data visualization tools such as Tableau, Looker, or similar.
• Experienced in data preprocessing and transformation using Python, R, or SQL.
• Proficient in Excel, Google Sheets, or similar tools to create pivot tables, perform lookups, and conduct data cleaning and analysis.

Education: Bachelor's degree in Business Analytics, Management Science, Marketing, Finance, or a related field with at least 3 years of experience as a Business Analyst or similar role; alternatively, a Master's degree in the same field with at least 1 year of relevant experience.

Benefits: Bee Talent Solutions offers a competitive benefits package for eligible full-time employees, including medical, dental, and vision coverage. Additional details regarding eligibility and plan offerings will be provided during the interview and onboarding process.