Global Marketing Manager

Our client is looking for lifelong learners and people who can make them better with their unique experiences

Job Purpose: As part of the Global Programs team you will be responsible for our global virtual event strategy and deployment. Your role is to drive consistent, cohesive storytelling in-market through live & on-demand webinars, workshops and demos. You’ll work closely with Regional Marketing to help them meet their demand gen goals; with Digital and MOPs to activate your virtual events; and with Campaigns, Partner Marketing and Customer Marketing to curate compelling content. This is a key strategic role aligned with demand generation with the goal of winning new business and building trusted customer relationships.

Duties And Responsibilities:

• Own global roadmap, strategy and deployment for live and on-demand webinars and virtual events
• Work with Global Campaigns to build full-funnel webinar calendar that includes industry experts, customers and client partners
• Optimize promotion and follow-up strategy across our marketing channels; paid, organic, email, sales outreach and social.
• Scale the webinar channel through on-demand; including the ownership and maintenance of the global webinar hub.
• Establish regular feedback loop with partner marketing, field marketing, digital, analytics and various cross-functional stakeholders to help inform global event strategy.
• Maintain detailed and transparent reporting on all aspects of lead acquisition activities including conversion, opportunity creation, etc

Technology Skills:

• Marketing automation, webinar & CRM platforms (knowledge of Marketo, On24, and Salesforce preferred)
• Data management tools (Tableau, 6sense, experience highly desirable)
• Proficiency with Excel
• Strong analytical abilities. Manipulating data, analyzing outcomes, and scoping out key insights to establish continuous optimization.

Qualifications Preferred:

• 5+ years of marketing experience
• Bachelor’s Degree; Marketing preferred
• Excellent communication skills
• Proven experience in orchestrating and managing a program that consists of multiple projects, delivering on time and budget
• History of working with Regional/Field Marketing teams a plus
• Excellent time management, facilitation, and organizational skills
• Comfortable communicating at all levels of stakeholders and groups