Developer-Led Growth Marketing Specialist

Key Responsibilities:

As our Developer-led Growth Marketing Contractor, you'll manage a variety of marketing initiatives and vendor relationships. Your primary duties will include:

• Vendor Management: You'll be the main point of contact for key paid advertising vendors including Google, Reddit, SourceForge, and BuySell Ads. This involves attending regular check-ins, optimizing campaigns, and issuing new insertion orders (IOs) as needed.
• Performance Monitoring: You'll regularly check campaign performance using dashboards and budget documents. Your goal is to identify which channels require the most attention and make data-driven decisions to optimize campaign performance.
• Reporting & Analysis: You'll prepare quarterly reviews for the DLG team, summarizing performance from the previous quarter. You'll also use existing templates to create these reports, drawing on data from various dashboards.
• Project Execution: You'll manage specific projects as they come up, responding to shifting product launches and budget allocations.
• Documentation: You'll use our Asana board to track tasks and refer to existing "how-to" guides and documents for project execution.

Required Skills & Experience

• The ideal candidate will have 1-3 years of experience in Marketing, with an understanding of the marketing and/or product-led growth funnel (e.g. TOFU metrics, CTRs, etc.).
• Ability to manipulate data (via Excel or Google sheets), and experience with Salesforce and Tableau, is preferred. Extra bonus points for experience marketing to and/or working closely with software developers.
• Vendor Communication: Strong communication skills are essential for managing external vendor relationships and attending regular meetings.
• Data Analysis: You should be comfortable working with dashboards and data to monitor campaign performance and make strategic adjustments as needed.
• Autonomy: You'll be expected to work independently, manage your own time, and prioritize tasks.
• Tools & Platforms: Experience with Asana and advertising platforms like Google is a plus.
• This role is perfect for someone who is proactive, detail-oriented, and can quickly adapt to new projects and responsibilities.