Marketing Manager - Snailworks

Beacon Software is a permanent capital holding company which acquires and grows essential businesses. We are a profitable series B+ firm that combines great technologists, operators and M&A professionals to accelerate the scale of the ambition of the dozens of businesses we own and operate. We are supported by capital from tier-1 venture capital, crossover, and endowment investors as well as the founders of the leading technology companies from the past decade.

We are growing our team in Toronto, San Francisco, and New York. Apply below.

Marketing Manager

Reports To:

General Manager

Location:

Remote (Frederick, MD headquarters; periodic on-site)

Type:

Full-Time

The Opportunity

SnailWorks is the leading direct mail tracking and analytics platform, serving political campaigns, insurance companies, and direct mail operations nationwide. We were acquired by Beacon Software in 2025 and are entering a growth phase with new investment in go-to-market capabilities.

We are hiring a Marketing Manager to own and build our demand generation engine. This is not a maintenance role. You will design, execute, and measure marketing programs across multiple channels, run experiments to find what works, and scale what does. You will be the connective tissue between our sales team, our content advisors, and our customers.

What You Will Own

Channel Strategy and Experimentation

You will manage marketing investment and experimentation across six core channels:

• Conferences and Trade Shows: Plan, execute, and measure ROI for industry events. Own booth logistics, staff coordination, speaking opportunity development, and post-event lead follow-up.
• Paid Search (SEM/PPC): Build and optimize paid search campaigns targeting direct mail operators, political consultants, and insurance marketers. Manage budget allocation and report on cost-per-lead and conversion.
• Email Marketing: Own the email program end-to-end: newsletters, product announcements, nurture sequences, and re-engagement campaigns. Grow the subscriber base and improve engagement metrics.
• Direct Mail: Develop direct mail campaigns that showcase our own platform. We should be our own best case study.
• LinkedIn: Build our company presence and run targeted campaigns reaching decision-makers in our core verticals.
• Industry Publications: Identify and place content in trade publications and industry outlets. Coordinate contributed articles, sponsored content, and advertising.

Content and Thought Leadership Support

Work closely with our industry advisor to develop and distribute thought leadership content, including:

• Webinar planning, promotion, and production
• Conference presentation materials and talking points
• Newsletter content and distribution
• Blog posts and industry commentary
• Case studies and customer success stories

Sales Enablement

• Develop and maintain sales collateral: one-pagers, pitch decks, competitive battlecards, and product sheets
• Coordinate marketing and sales efforts to ensure consistent messaging and lead handoff
• Support the sales team with presentation materials and client-facing documents

Digital Presence

• Manage website content updates and landing pages
• Maintain and optimize the company's digital footprint across all channels
• Coordinate with outside marketing agency on creative and technical needs

Analytics and Reporting

• Track and report on campaign performance across all channels with clear ROI metrics
• Manage the marketing budget, allocating spend based on experiment results and channel performance
• Build dashboards and regular reporting for leadership on lead generation, pipeline contribution, and marketing efficiency

What We Are Looking For

Required

• 3-5 years of B2B marketing experience, ideally in SaaS or technology
• Hands-on experience running paid search campaigns (Google Ads or similar)
• Demonstrated ability to manage multi-channel marketing programs and budgets
• Strong writing and content development skills
• Experience with email marketing platforms and marketing automation
• Analytical mindset: you make decisions with data, not gut feel
• Self-starter comfortable working remotely with a small team
• Willingness to travel periodically for conferences and on-site collaboration

Preferred

• Experience in the direct mail, printing, or postal industry
• Familiarity with CRM platforms (Zoho or similar)
• Trade show and event management experience
• Experience working with external marketing agencies

Why SnailWorks

• Market leader in a stable, essential industry with strong recurring revenue
• Backed by Beacon Software with resources and operational support for growth
• Opportunity to expand proven marketing efforts into new channels and amplify what's already been started
• Small team where your work is visible and your impact is direct
• Remote-friendly with a collaborative, low-ego culture

Compensation & Benefits

Base Salary: $80,000 – $90,000 annually, commensurate with experience.

Benefits

Full-time employees are eligible for the following benefits after completing a 90-day introductory period:

• Health Insurance: Group health plan with employer contribution. Medical, dental, and vision coverage available for employees and eligible dependents.
• Life Insurance: Company-funded life insurance with the option to purchase additional coverage.
• Disability Insurance: Short-term and long-term disability coverage.
• 401(k) Retirement Plan: Company matches $0.50 for every $1.00 you contribute, up to 6% of your contribution (capped at 3% of annual earnings).
• Paid Vacation: 80 hours per year to start, increasing to 104 hours after 3 years and 120 hours after 5 years.
• Personal Leave: Accrued at 2.15 hours per pay period for exempt employees.
• Paid Holidays: 7 company holidays including New Year's Day, Presidents' Day, Memorial Day, Independence Day, Labor Day, Thanksgiving, and Christmas.

Our Values at Beacon Software

• Humility: We acknowledge that the path to getting to the right answer involves being wrong along the way. We have strong beliefs which are weakly held. We actively seek new ideas and believe we can learn from anyone at any time.
• Honesty: We are truth seeking in our approach to business problems. Business is a repeat game and we believe that human relationships generate alpha. We understand that trust is earned over a lifetime and can be lost in an instant.
• Hunger: We play to win. We hold ourselves to high standards and will not be outworked. We take pride in having a deep sense of responsibility to ourselves, each other, our partners, and our customers. We believe to whom much is given much is expected.
• Horizon: We seek to build a generational software company. This will take decades. We manage our expectations and those of our partners to take advantage of the 8th wonder of the world - compounding growth.

_How We Use AI in Our Hiring Process: To ensure transparency, we want candidates to know that Beacon Software uses Artificial Intelligence and AI-enabled tools to assist with screening, reviewing, organizing and highlighting profiles and applications that match the key requirements for each role.

_AI does not make hiring decisions: Every application is reviewed by a member of our team, and all decisions throughout the process are made by humans. We use AI to support efficiency and consistency, not to replace human judgment. We are committed to a fair, thoughtful, and equitable experience for every candidate.