Head of Marketing (For MuseCool) - Job ID : 1341254

MuseCool is looking for Head of Marketing

Key Points

• A chance to make a huge impact in a fast-growing music education startup
• Autonomy to lead and shape our marketing strategy
• Growth opportunities + potential for equity

Job Description / Responsibility

• Head of Marketing - UK Music Education start-up, focusing on reaching mothers
• This is a high-impact, hands-on role where you’ll be in charge of strategy and execution across all major growth channels, mainly online, not not limited to that.
• You’ll work closely with our founders and team to optimize acquisition, improve conversion rates, and scale our marketing efforts profitably - as the firm must achieve 2-3x growth over the course of the year.

What you’ll do

• Develop and execute a growth-focused marketing strategy to hit ambitious student enrolment goals
• Manage and optimize PPC campaigns (primarily Google Ads, but FB/Instagram also to be explored) to maximize ROAS
• Deep dive into analytics (GA4, Hotjar, Looker, etc.) to uncover insights and drive data-backed decisions
• Run rigorous A/B tests across landing pages, ad creatives, and funnels to improve conversion rates
• Work closely with product and design teams to refine messaging and UX
• Identify and experiment with new acquisition channels and growth hacks
• Track, report, and iterate - quickly

Workplace

• Work from home

Educational Requirements

• Bachelor/Honors
• Skills Required: SEO and Digital Marketer, Google analytics, Self Management, Fluent in English Speaking, Creativity and Innovation, A/B Testing

Additional Requirements

• 3+ years of experience in digital marketing, growth, or performance marketing roles
• Proven track record in scaling PPC campaigns with strong ROI
• Deep understanding of analytics, tracking, attribution models, and CRO
• Strong experience with A/B testing and using data to drive decisions
• Highly proactive, hands-on, and results-driven - you take ownership and make things happen
• Previous experience in startups or fast-paced environments is a big plus, but not a requirement
• Familiarity with subscription-based or online education businesses is a bonus, but not a requirement

Job Location

Anywhere in Bangladesh

Salary

• Tk. 115000 - 230000 (Monthly)