Marketing Director

We’ve partnered with a PE-backed home improvement solutions company on their search for a Marketing Director focused on Demand Generation.

This is a high-impact role responsible for building and scaling a multi-channel demand engine to deliver qualified RFPs and drive consistent pipeline growth. The ideal candidate is both strategic and hands-on, with a proven background in B2B demand generation, deep expertise in AI-powered marketing tools, and experience leading high-performing teams in fast-paced environments.

Key Responsibilities

• Design and implement a comprehensive demand generation strategy focused on driving high-quality RFPs for the PM team.
• Align efforts to support an ACV of $30,000 and a target of 2,000+ RFPs per month, with 50% quarter-over-quarter growth.
• Lead the planning, execution, and optimization of lead generation campaigns across a variety of channels
• Design, test, and optimize targeted email campaigns—including nurture sequences and cold outreach—using AI-driven personalization and segmentation.
• Manage ROI-focused campaigns on platforms like Google Ads and LinkedIn to drive lead quality and volume.
• Leverage both organic and paid strategies on platforms such as LinkedIn and X (formerly Twitter) to boost engagement and capture leads.
• Leverage AI-powered tools—such as predictive analytics, intent data, chatbots, and personalization platforms—to enhance targeting, optimize campaign performance, and increase conversion rates.
• Work closely with sales to ensure smooth lead handoff, track lead-to-opportunity conversion, and refine strategies to improve pipeline quality and velocity.
• Define and monitor key performance indicators (KPIs).
• Analyze campaign data using tools like HubSpot, Salesforce, and Google Analytics to deliver insights, optimize performance, and track ROI and attribution.
• Build, manage, and mentor a lean demand generation team.
• Oversee the demand generation budget to ensure effective allocation and maintain best-in-class cost per lead (CPL) across channels.

Qualifications

• 3+ years of experience owning the demand generation function in a B2B SMB environment
• Proven success supporting $50M+ revenue scale and delivering 2,000+ SQLs/month.
• Hands-on experience with marketing automation, AI marketing tools, and paid media.
• Strong content, messaging, and campaign execution skills.
• Strategic, data-driven mindset with excellent project and team management abilities.
• Bachelor's degree in Marketing, Business, or related field.

We are an equal opportunity employer and are committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under applicable law.