Product Marketing Program Manager

BCforward is seeking a Program Manager IV to work remote in PST timings.

Start/End Dates: 9/29/2025 - 9/28/2026

Location: US - Remote

Job Title: Program Management - Program Manager IV

We are looking for a seasoned Program Manager who can work with our Software Experiences Product Marketing Team to market and support cutting edge products throughout their life cycle - specifically through the Go-To-Market (GTM) and In-Market process. The ideal candidate has experience in managing highly complex programs, with multiple stakeholder organizations, and significant scale. In particular, the ideal candidate has experience with managing programs in marketing, sales, or partnerships and demonstrated understanding of some or all of these functions. They are an organized self-starter who proactively identifies and solves problems. This individual thrives in and enjoys a fast-paced, cross-functional, and action-oriented environment. A successful candidate will demonstrate a deep understanding of the Software Go-to-market process across multiple functions (including Marketing, Sales, Partnerships, Product) in the consumer electronics industry. They will exhibit strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.

Responsibilities

Manage programs across GTM functions (marketing, product, comms, etc.) for software features, ensuring strategy is implemented across the entire customer journey (e.g. launch and beyond).

Define and improve overall GTM/In-Market processes, including planning, gating and feature rollout. Make tradeoffs where needed to achieve results.

Work with broad cross-functional internal teams to ensure tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.

Anticipate bottlenecks, balance business objectives and needs versus technical and operational constraints and adjudicate between internal stakeholder groups to resolve blocking issues.

Build organizational maturity by setting best practices, knowledge sharing and continuous learning across RL.

Manage GTM and In-Market information cadences and processes, including status updates to senior leaders, escalations and mitigations and overall documentation management in partnership with Product Marketing.

Foster relationships and work with cross-functional partners to understand their needs and ideas on how to better collaborate.

Experience delivering communications to senior leadership and cross functional partners

Experience representing programs, projects and products with both internal and external stakeholders

Excellent written and verbal communication skills

Preferred Qualifications

Bachelor's degree in Business Management, Marketing, Sales

Certification in Program Management (e.g. Prince2 or PMP)

Domain expertise in Consumer Electronics or Software

Experience in content partnership management with 3rd party partners

Experience with leading organizational transformation and process improvement

MUST HAVE SKILLS

7+ years of experience in Marketing or Sales operations and program management, process design for product life cycles, project planning, or business planning for new consumer product or software feature launches

• 5+ years experience launching consumer products

• 5+ years experience in Marketing, Sales, or lifecycle marketing

Good to have skills:

Bachelor's degree in Business Management, Marketing, Sales

• Certification in Program Management (e.g. Prince2 or PMP)

• Domain expertise in Consumer Electronics or Software