Marketing Manager IV

DAY-TO-DAY RESPONSIBILIES

Attend team and XFN meetings (working groups, GTM teams, etc.), representing voice for BSM and specific topics of coverage.

Ensure project workback plans are being adhered to by XFN partners and agency partners.

Track safety, privacy and integrity company announcements, and keep a general pulse on the industry.

Review and provide feedback on copy and design.

Manage comms, legal and brand approvals.

Use customer and competitive insights to build out messaging frameworks including value prop, positioning, key messages and benefits.

Maintain collateral, executing minor copy and design edits where possible, and engaging agency when more elaborate changes are required.

Execute minor web updates or request and manage web development support for more major projects.

Maintain team trackers to denote project statuses, track budgets, etc.

Report on content engagement.

Minimum Qualifications:

7-10 years of experience in B2B marketing.

Experience in developing strategy, product positioning, messaging, enablement and marketing programs, including product marketing, strategic planning, communications planning, or business strategy roles in marketing organizations or advertising agencies.

Experience communicating complex technical information in a clear and concise manner and understand and interpret technical data and metrics.

Problem-solving skills and experience thinking creatively.

Communication skills, with experience communicating with executives across multiple functional areas.

Analytical skills and demonstrated use of data to inform marketing decisions.

Project management skills and experience working effectively with cross-functional teams.

Experience working in a fast-paced, iterative environment.

Demonstrated communication and presentation skills.

Must-Have Skills

1 Excellent project and agency management.

2 Excellent writing skills (copy editing, writing from scratch, positioning).

Comfort with ambiguity and able to execute with little direction.

3 Relevant experience in digital advertising industry or business product marketing.