Marketing & Brand Insights Manager

BCforward is seeking a Brand Strategy & Marketing Insights Researcher to work remote in the US

Request ID: 63769-1

Start/End Dates: 7/29/2025 - 3/1/2026

Location: US - Remote

Job Description: Overview:

We are seeking a Marketing Insights Researcher for the RL Marketing Insights team within the Wearables Pillar. This role will support the Marcom and PMM Marketing teams by designing, executing, and delivering high-impact primary research, both quantitative and qualitative. The ideal candidate will translate strategic insights into actionable marketing plans and drive significant business results.

Responsibilities:

Collaborate with cross-functional teams, including UXR, Product Data Science, and Marketing Decision Science, to develop a comprehensive learning agenda for the Wearables pillar.

Design and conduct innovative quantitative and qualitative research to inform decision-making, strategic planning, and marketing/brand strategies.

Translate research findings into actionable insights with clear recommendations, producing effective communication to motivate application of learnings across the organization.

Execute full-cycle research independently and leverage insights to inform strategies and drive business outcomes.

Collaborate proactively with a variety of partners and adapt to a dynamic, fast-paced environment.

Minimum Qualifications:

Strong communication and presentation skills with a proven track record of delivering concise, executive-level syntheses to influence business decisions.

Extensive experience in leading insights-driven campaigns and product/feature launches, driving impact and influencing decision-making.

Ability to think holistically and analytically.

8+ years of experience in quantitative and qualitative research, including hands-on experience in survey/discussion guide and data analysis.

Problem-solving and prioritization skills to develop research problems and methodological approaches.

Preferred Qualifications:

Experience conducting research on wearable technology.

Experience with physical products is preferred.

Experience in brand building and brand strategy development.

MUST HAVE SKILLS

More product development Vs campaigning, Brand Marketing Insight experience - Brand campaigns, campaign creative development

2 Strong Communication skills , bring ideas

3 Product development insights

Nice-to-have Skills

Strong Research background Capability to define and create strategies and promote products effectively.

Unilever and CPG Marketing Insight Experience:

Experience with consumer packaged goods (CPG) marketing insights and tech product development.

8+ yrs

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration

Benefits:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance to support employees' health and well-being. In addition, employees have paid holidays, paid time off (if eligible) and access to a 401(k)-retirement plan

About us:

BCforward is a global IT business solutions and staffing firm. Since 1998, we’ve grown to become a full-service workforce solutions partner for leading organizations. Headquartered in Indianapolis, Indiana, BCforward operates delivery centers across North America and India.

This posting is not an offer of employment. All applicants applying for positions in the United States must be legally authorized to work in the United States. The submission of intentionally false or fraudulent information in response to this posting may render the applicant ineligible for the position. Any subsequent offer of employment will be considered employment at-will regardless of the anticipated assignment duration

Benefits:

We offer a comprehensive benefits package that includes medical, dental, and vision insurance to support employees' health and well-being. In addition, employees have paid holidays, paid time off (if eligible) and access to a 401(k)-retirement plan

About us:

BCforward is a global IT business solutions and staffing firm. Since 1998, we’ve grown to become a full-service workforce solutions partner for leading organizations. Headquartered in Indianapolis, Indiana, BCforward operates delivery centers across North America and India.