Marketing Automation Specialist

BCforward is seeking a Marketing Strategy & Operations Manager to work remote or onsite in Menlo Park CA.

Start/End Dates: 5/5/2025 - 5/4/2026

Location: US - CA - Menlo Park/Remote anywhere in the US

Marketing Automation Specialist

Pay: $68-$70/hr/w2

Key Responsibilities:

Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder.

Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).

Leverage knack for audience creation, logic setup, and governance across multiple channels.

Manage and deploy Splash pages for webinars, events, and landing page experiences.

Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.

Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.

Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.

Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.

Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.

Ensure compliance with data governance, tagging standards, and campaign QA best practices.

Required Qualifications:

5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution.

Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization

Proficiency with Knack, including logic structuring and audience governance.

Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot.

Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.

Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.

Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows.

Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.

Comfortable operating within a high-performing, fast-moving growth marketing team.

MUST HAVE SKILLS

Salesforce Marketing Cloud (SFMC):

● Journey Builder: Used for building and optimizing multi-step automation journeys.

● Automation Studio: Utilized for automating marketing tasks.

● Email Studio: For managing email campaigns.

● Content Builder: For creating and managing content.

● Movable Ink:

● AMPscript and SSJS

● Splash: HTML/CSS/JavaScript​: Basic front-end skills required for implementing web forms and tagging

.● Salesforce Data Cloud: For integrating real-time audience insights an

d● SQL: Used for audience segmentation, data extensions, and performance analysi

sNice-to-have Skill

sStrong communication skill

sDeliver things on tim

e●Knac

k5-7 years of experienc

e