Brand Marketing Manager

We are currently sourcing for Brand Marketing Manager V for an opportunity REMOTE with one of our direct clients.

Role: Brand Marketing Manager V

Location: REMOTE (PST preferred, if in LA area that would be a bonus)

Duration: 6 months

Brand Storytelling:

• Champion the brand's mission, and positioning to drive business growth and brand awareness. Ensure consistent brand voice and tone across all marketing channels
• Support positioning and external messaging for go-to-market execution for feature launches.
• Support Full-Funnel Campaign Planning & Execution:
• Execute programs that drive brand messaging across awareness, consideration and engagement channels, on and off the app.
• Project manage work flows, including timeline management and creative trafficking, to ensure on-time delivery of deliverables and completion of key milestones.
• Measurement and Analysis:
• Aid in the development and tracking of key performance indicators (KPIs) to measure campaign effectiveness and brand health.
• Analyze results and provide actionable insights to optimize future activations and campaigns.
• Cross-Functional Collaboration:
• Partner with internal teams to ensure aligned brand messaging and activation execution.
• Collaborate with internal and external agencies to drive brand initiatives.

MINIMUM QUALIFICATIONS

• BA/BS degree (or equivalent professional experience)
• 6-8+ years experience in brand management or brand marketing
• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Strong analytical skills, with experience in measurement and analysis of campaign effectiveness.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.
• Comfortable in a fast-paced environment, strong project management skills and ability to thrive amidst ambiguity

Must-Have Skills

• Proven track record of developing and executing successful brand strategies and full-funnel activations, tests or campaigns.
• Strong understanding of brand positioning, messaging, and storytelling.
• Excellent communication and collaboration skills, with ability to work effectively with cross-functional teams.

Nice-to-have Skills

• End-to-end tech or brand management experience (e.g., CPG brand management experience) and strong understanding of the creative development process.
• Experience marketing a brand to creators/influencers, or working with creators in brand marketing programs
• Passion for sports, entertainment, music and culture
• MBA

Years of Experience: 6-8+ years experience in brand management or brand marketing

Degrees/Certifications Required: BA/BS degree (or equivalent professional experience)