Salesforce Marketing Cloud Consultant

BayNova is seeking a skilled Salesforce Marketing Cloud Consultant to join our growing team. The ideal candidate will have hands-on experience designing, implementing, and optimizing Salesforce Marketing Cloud solutions across multiple client engagements. Familiarity with Appian is a plus, as it supports broader workflow integration efforts. This role requires deep expertise in customer journey design, email automation, data segmentation, and CRM strategy. This role will be worked remotely

Key Responsibilities:

• Design and implement scalable solutions within Salesforce Marketing Cloud (SFMC) including Journey Builder, Email Studio, Mobile Studio, Automation Studio, and Cloud Pages
• Collaborate with cross-functional teams to understand marketing goals and translate them into technical solutions using SFMC
• Develop and manage customer journeys, dynamic content, A/B testing, and personalization strategies
• Integrate SFMC with Salesforce Sales/Service Clouds and other external systems via APIs and connectors
• Support data modeling, ETL processes, and data segmentation strategies for effective targeting
• Provide consultation on best practices, new features, and platform capabilities
• Collaborate with developers and architects on integration needs with platforms such as Appian (nice to have)
• Assist with troubleshooting issues and optimizing existing marketing automation processes
• Maintain platform documentation and provide training/support to stakeholders as needed

Required Qualifications:

• 3+ years of hands-on experience with Salesforce Marketing Cloud
• Strong expertise in Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Proficient in AMPscript, SQL for SFMC, and basic HTML/CSS for email development
• Experience with marketing automation strategy and customer lifecycle management
• Solid understanding of CRM data structures and campaign workflows
• Excellent communication and client-facing skills

Preferred Qualifications:

• Experience working with Appian or other low-code workflow automation tools
• Experience integrating SFMC with Salesforce CRM and external platforms
• Familiarity with REST/SOAP APIs for system integrations
• Consulting experience with external clients or agencies

Certifications (Preferred):

• Salesforce Certified Marketing Cloud Email Specialist
• Salesforce Certified Marketing Cloud Consultant
• Salesforce Certified Marketing Cloud Developer

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