Social Media Manager – Center of Excellence

About Us

Here at Baylor Scott & White Health we promote the well-being of all individuals, families, and communities. Baylor Scott and White is the largest not-for-profit healthcare system in Texas that empowers you to live well.

Our Core Values Are

• We serve faithfully by doing what's right with a joyful heart.
• We never settle by constantly striving for better.
• We are in it together by supporting one another and those we serve.
• We make an impact by taking initiative and delivering exceptional experience.

Benefits

Our benefits are designed to help you live well no matter where you are on your journey. For full details on coverage and eligibility, visit the Baylor Scott & White Benefits Hub to explore our offerings, which may include:

• Eligibility on day 1 for all benefits
• Dollar-for-dollar 401(k) match, up to 5%
• Debt-free tuition assistance, offering access to many no-cost and low-cost degrees, certificates and more
• Immediate access to time off benefits

At Baylor Scott & White Health, your well-being is our top priority.

Note: Benefits may vary based on position type and/or level

Job Summary

The Social Media Manager – Center of Excellence is a strategic leader responsible for developing and advancing the social media strategies for Baylor Scott & White Health’s sub-brands, partners, and local teams across the organization. This role provides expert guidance to social channel operators in crafting best-in-class channel strategies, producing and publishing engaging content, and ensuring adherence to brand standards and social media best practices. The ideal candidate will collaborate cross-functionally to align social media activities with the unique goals of each sub-brand/partner, while supporting the overarching marketing objectives of the organization.

Essential Functions Of The Role

• Develop and implement social media strategies and content for sub-brands, partners, and local teams, ensuring alignment with enterprise goals, marketing objectives and brand standards
• Serve as a strategic advisor to internal teams, providing hands-on support, guidance and scalable social media solutions, including toolkits, templates and editorial frameworks aligned with business objectives and audience needs
• Lead content ideation and development for sub-brands and partners in collaboration with internal teams, including written content and creative assets that are on-strategy and foster engagement
• Review and refine content submissions from internal teams, offering feedback to ensure relevance, effectiveness and consistency
• Monitor performance of sub-brands and conduct regular audits to assess content effectiveness and identify areas for optimization
• Evaluate and respond to new channel requests, assessing the business need and providing strategic recommendations for support
• Collaborate with both internal and partners’ Brand, Digital, Content and Creative teams to ensure a consistent and connected social media ecosystem
• Contribute to the social media education program by creating training materials, leading educational sessions, and contributing internal resources to the Social Media Education Hub
• Ensure all social content reflects a consistent brand voice and aligns with established guidelines across platforms, while fostering meaningful community engagement
• Support digital and brand marketing goals through social listening, community insights and social channel performance reporting.

Key Success Factors

• 4+ years of relevant experience in a digital or social strategist role
• Demonstrated ability to be a self-starter and problem solve independently
• Exceptional interpersonal and communication skills, with the capacity to lead communication effectively with various internal teams and external partners, acting as representative of the BSWH social team
• Able to work under pressure in a complex and sometimes ambiguous environment with minimal supervision, with the ability to influence action across teams
• The successful candidate will be creative, forward-thinking, resourceful and adaptable with a positive attitude and strong work ethic
• Excellent written, verbal and interpersonal skills with solid content development ability
• Goal-oriented self-starter with proven project management and cross-functional relationship building skills, with a proven track record of initiating and delivering on projects
• Experience managing or working with social media agencies is preferred

Belonging Statement

We believe that all people should feel welcomed, valued and supported, and that our workforce should be reflective of the communities we serve.

Qualifications

• EDUCATION - Bachelor's degree (marketing, journalism, English, communications, business, or a related field) OR 4 additional years of relevant experience
• EXPERIENCE - 5 Years of Experience