Performance Marketing Lead

About Us

Bawa offers integrated AI marketing solutions focusing on lead generation, appointment booking, and reputation management services for e-commerce, education, and healthcare industries.

Job Summary

Are you an experienced media buyer with a passion for driving measurable results? We’re looking for a Senior Media Buyer to lead high-performance campaigns across Google, Meta, LinkedIn, and cold outreach channels. If you excel at integrating AI into workflows, managing campaigns on CRM platforms, and delivering ROI-focused strategies, we want to hear from you!

Key Responsibilities

1. Plan, execute, and optimize campaigns on Google Ads, Meta, and LinkedIn.
2. Write persuasive landing page content that drives engagement and conversions.
3. Innovate cold outreach strategies to generate high-quality leads.
4. Leverage AI tools for audience targeting, analytics, and workflow efficiency.
5. Manage and optimize campaigns through CRM platforms - Hubspot, Go High Level.
6. Analyze performance data and adjust strategies to meet KPIs.

Qualifications:

• Experience: 3+ years in media buying and performance marketing.
• Expertise: Advanced skills in Google Ads, Meta Business Suite, LinkedIn Ads, and CRM tools.
• Tech-Savvy: Proficient in using AI tools for marketing optimization.
• Analytical Skills: Strong data analysis and campaign optimization abilities.
• Self-motivated, detail-oriented, and able to manage multiple projects simultaneously.

What We Offer

• Performance-based bonuses.
• Opportunities for professional growth and upskilling.
• A collaborative and innovative work environment.
• Remote Job

✨ How to Apply:

Ready to make your mark in the world of performance marketing? Don't wait – send us your application along with your portfolio, and let's create something extraordinary together!

Apply Now and Let Your Creativity Shine! 🌈✨

Submissions close: 12th April 2025. 5.00 pm

• Visit us for more information: https://bawa.ke