Director of Growth Marketing

Director of Growth Marketing – India (Delhi NCR)

(3PM - 1AM IST )

Location: Remote, India (Must work US East Coast hours)

Reporting to:** Chief Marketing Officer**

Experience: 10+ years in B2B technology marketing, with at least 4 years working with US-based B2B technology companies

About Basis Vectors

Basis Vectors is an investment firm specializing in B2B SaaS. We own and operate a portfolio of US-based technology companies, providing strategic and operational support to accelerate growth. This role is a critical hire for our marketing team, leading demand generation for a select group of portfolio companies.

About the Role

We are seeking a Director of Growth Marketing to be the demand generation and strategy leader for multiple B2B technology brands. Note: This is not a sales development or BDR role. In some markets, the term “demand generation” is often misunderstood to refer solely to outbound calling or lead qualification. This role is a senior-level marketing leadership position responsible for designing and executing full-funnel marketing strategies that generate high-quality pipeline for sales.

This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution. You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Your primary success metric: Pipeline generation – building scalable demand generation programs that convert into high-quality sales opportunities. to be the demand generation and strategy leader for multiple B2B technology brands. This role is ideal for a strategic, data-driven marketer who can balance high-level planning with hands-on execution. You will oversee a small marketing team (including a Growth Marketing Manager and BDRs) and work closely with a centralized marketing team to bring your strategy to life.

Key Responsibilities

• Translate business objectives and marketing priorities into effective demand generation strategies and integrated multichannel campaign plans.
• Design, execute, and optimize demand generation campaigns targeted at B2B technology buyers, leveraging digital, ABM, SEO, webinars, content marketing, and outbound sales programs.
• Leverage product positioning, persona research, market insights, and intent data to align campaign messaging and creative with optimal channels and buying stages.
• Manage the marketing funnel from top to bottom, optimizing conversion rates at each stage and driving qualified pipeline growth.
• Collaborate with sales to ensure alignment on lead scoring, qualification criteria, and seamless handoff processes.
• Develop and deliver compelling content that speaks to the unique needs and pain points of Ideal Customer Profiles (ICPs).
• Oversee executional details including timelines, budgets, resource allocation, and cross-functional coordination.
• Use data and analytics to measure campaign performance, communicate results, identify areas for improvement, and drive continuous optimization.
• Lead and mentor a small team of marketers and BDRs while working cross-functionally with the centralized marketing team.
• Continuously improve operational processes to streamline campaign production and increase efficiency.
• Stay aligned and in close communication with stakeholders across marketing, sales, product, content, enablement, and operations.

Who You Are

• 10+ years of experience in B2B technology marketing, with at least 4 years working with US-based B2B technology companies.
• A strategic leader and an executional powerhouse – able to develop high-level marketing plans while also rolling up your sleeves to execute when needed.
• Data-driven and results-oriented, with a proven track record of driving demand and pipeline growth.
• Strong collaborator and communicator, comfortable working across sales, marketing, and executive teams.
• Creative problem solver who can think beyond traditional demand generation strategies to drive high-impact results.
• Comfortable working US East Coast hours to collaborate effectively with portfolio company teams.

Why Join Basis Vectors?

• High-impact role with direct influence over revenue growth across multiple technology brands.
• Work in a fast-paced, entrepreneurial environment where your contributions will be recognized and valued.

Opportunity to grow within a dynamic investment firm managing high-growth B2B SaaS businesses.