Digital Marketing Specialist

About Us

Barkbus is the nation's premier mobile dog grooming company. We are dog-loving creatives, operators, technologists and entrepreneurs taking a Silicon Valley startup approach to disrupt and modernize the fragmented legacy pet grooming industry. Driven by our mission to deliver joy to pets and their people, we're proud to operate across California, Arizona, Colorado, Texas, Georgia, North Carolina, Florida, and Virginia. We’re the fastest growing pet health & wellness startup in the country and would love you to join us in building the nation’s beloved pet brand.

Who We Are

We’re a collaborative, high quality team of dog-lovers that solves problems with thoughtfulness, empathy, and speed. We have a big dream: to build a generational company that remakes the pet health & wellness industry nationally. We’re a fun, ambitious group that is working to build something new in pet care. We move with high velocity, collaborate closely, and deliver results faster than anyone in the market. We want your time at Barkbus to be the greatest time of your career. If you’re ready to build the future of pet care with high standards and speed, come on board. We need exceptional people to help us build something new in the world.

About This Role

We are seeking a proactive, detail-oriented, and creative digital marketing analyst to manage and optimize our Google Business Profile (GBP) listings and Local Services Ads (LSA) across multiple locations. This role plays a key part in helping our business rank locally, generate high-quality leads, stay ahead of competitors, and deliver an exceptional customer experience.

Role & Responsibilities

Google Business Profile (GBP):

• Create, claim, verify, and manage GBP listings for multiple locations.
• Optimize listings with accurate business information, categories, services, images, hours, and descriptions.
• Generate, schedule, and publish location-specific content including posts, promotions, and updates.
• Monitor and respond to customer reviews professionally and promptly.
• Ensure sales teams are responding to GBP messages and escalate any gaps.
• Track profile performance using Google Insights and provide actionable recommendations.
• Report negative feedback trends to the Customer Experience (CX) team.
• Run A/B tests on content formats, headlines, and CTAs to improve engagement and conversion.

Local Services Ads (LSA)

• Set up and manage LSA accounts including business verification, licenses, service areas, and budget settings.
• Optimize LSA budgets to maximize lead volume while achieving target cost-per-lead (CPL).
• Monitor daily performance and adjust bidding, targeting, or spend based on lead quality.
• Ensure all LSA leads are followed up on quickly by the sales and CX teams.
• Troubleshoot disapprovals or account issues with Google support.
• Collaborate with sales to close the loop on lead source performance and revenue attribution.
• Provide weekly reporting on lead flow, CPL, budget utilization, and conversion metrics.

Content Creation & Optimization

• Create locally relevant content (photos, offers, Q&A, service highlights) to increase visibility.
• Optimize all content using relevant local keywords and strong calls-to-action.
• Collaborate with internal teams to ensure alignment with promotions, service priorities, and brand voice.

Competitive Research

• Conduct ongoing audits of competitors’ GBP and LSA presence.
• Use tools like iSpionage to benchmark ads, content strategy, and keyword tactics.
• Suggest new strategies to gain visibility and outrank competition in local search.

Local SEO & On-Page Optimization

• Conduct keyword research for local targeting and implement across content and landing pages.
• Optimize website meta tags, headings, URLs, and content for local relevance and SEO impact.
• Identify and build local citations, backlinks, and trust signals to improve rankings.

Cross-Functional Collaboration

• Partner with sales and CX teams to ensure fast and effective follow-up on all leads, reviews, and messages.
• Make recommendations to improve operational workflows based on customer insights and lead behavior.
• Communicate progress and blockers regularly in Slack and project management platforms.

Qualifications & Experience

• 4+ years of hands-on experience with Google Business Profile and Local Services Ads.
• Deep knowledge of local SEO, GBP best practices, and LSA campaign optimization.
• Strong writing and content creation skills for local engagement.
• Demonstrated ability to analyze data and make optimization decisions based on performance.
• Experience managing and optimizing ad budgets for lead quality and ROI.
• Self-starter with excellent time management and attention to detail.
• Fluent in English, both written and verbal.
• Must have at least 4 hours of overlap with U.S. business hours and attend weekly team check-ins.

Preferred Experience

• Familiarity with Local Brand Manager and Eclincher or like platforms.
• Experience with SEO tools (SEMrush, Ahrefs, Moz, etc.).
• Familiarity with Google Search Console and Google Analytics.
• Awareness of local search algorithm trends and best practices.
• Background in local link building and technical SEO is a bonus.
• Experience working with U.S.-based teams or agencies preferred.

Tools You’ll Use

• Eclincher (for content scheduling and monitoring)
• Local Brand Manager (or similar listing management platforms)
• iSpionage (for competitive research and keyword strategy)
• Google Business Profile Manager
• Google LSA Dashboard
• Google Sheets / Excel
• Google Search Console & Google Analytics
• SEO tools (SEMrush, Ahrefs, Moz)
• Project management tools (Asana, ClickUp, etc.)
• Messaging/Review platforms (e.g., Podium, BirdEye)

Compensation & Benefits

• Competitive Hourly Rate, based on experience.

Equal Opportunity

Barkbus is an equal-opportunity employer who celebrates diversity. Come as you are.