Marketing Manager

Who is Bare?

Bare is a venture-backed, direct-to-consumer startup disrupting the one of Australia's longest standing institutions - the funeral industry.

We are a company dedicated to providing accessible, affordable end of life care to change the way that Australians deal with death. Our aim is to change the game in the funeral industry which has long provided expensive, traditional, cookie cutter services that don’t always meet the needs of the modern Australian.

By combining empathy with technology, we’re creating end-of-life experiences that are simple, personalized and affordable. In only six years, we’ve served more than 40,000 families, have become Australia’s most awarded end-of-life provider (with awards in customer service, innovation and digital disruption), and have built a team of more than 100 people committed to changing the way Australians deal with end-of-life.  And we’re just getting started.

As part of this mission, we’re looking for a hands-on Marketing Manager to join the team and help us scale - and we’d love you to consider joining the mission.

So what is the role, exactly?

Reporting to our VP Marketing, as our Marketing Manager your responsibility will be focused on growing Bare across our key target markets. The role will also support Bare’s other brands, including our pets brand, Goodbye Good Boy.

Practically, your day-to-day would involve:

• Planning strategic, cross-channel marketing campaigns and projects with the support of our VP Marketing to grow both Bare, as well as specific products within Bare
• Identifying ways to grow and enhance our brand within Australia
• Managing media buying with our media agency, as well as direct with our media partners
• Working, with the support of our VP Marketing, with our digital agency to ensure we are optimising growth across our suite of products
• Marketing data analysis - synthesising data points to make informed decisions on next steps and how to optimise and grow

With that said, as an ever growing business and team we’re constantly testing and trying new things - so we’re looking for someone who is eager to learn and happy to figure out new projects and initiatives as we go.

Ok, sounds great. Who are you looking for?

• 5+ years of experience in a marketing role
• Experience in a fast-paced business
• A genuine desire and ability to just get s**t done
• A growth mindset, with the desire and motivation to learn new things
• An eagerness to take true ownership over their projects and campaigns
• A willingness to figure things out as we go
• A strategic mindset with deep experience in leading and growing consumer brands
• Experience with digital marketing - especially paid search - is not required, but would be useful in this role to be able to communicate and support our external paid search agency

Most importantly, we want someone who believes in our mission.  Everyone at Bare is driven by the impact of what we’re doing, we want to make sure that continues with every new hire that joins our team.

Interstate travel may also be required for this role.

What’s in it for me?

This isn’t your ordinary role, in your ordinary company.  Someone in the marketing team recently described their team as “the best team, with the best manager, I’ve ever worked with.  I just can’t believe how much I love it”. So, there’s that.  In addition, we offer:

• great opportunities for personal growth, promotion, and career development
• the ability to work-from-home - with lots of autonomy and flexibility
• a friendly, fun, and supportive environment - people love what they do at Bare
• a competitive remuneration package (with perks!)
• the change to make a real, human impact

The main reason you will join however, is because you believe in what we do and are excited about truly transforming an industry.