📌 Job Opportunity: Senior Digital Marketing Specialist at Baramjk

💡 What You’ll Be Doing (Key Responsibilities)

✅ Develop and Execute Marketing Strategies

• Plan and implement data-driven digital marketing campaigns across social media, search engines, email marketing, and paid advertising.
• Create multi-channel growth strategies to generate leads, sales, and brand awareness.
• Optimize marketing funnels for customer acquisition & retention.

✅ Lead Performance Marketing & Growth

• Manage Facebook Ads, Google Ads, LinkedIn Ads, and TikTok/Snapchat Ads.
• Optimize CPC, CTR, conversion rates, and ROI for paid campaigns.
• Leverage SEO, ASO, and content marketing for organic growth.

✅ Drive Engagement & Community Building

• Oversee content marketing strategies (blogs, social media, video content).
• Work with the content team to create compelling social media content for Instagram, TikTok, and LinkedIn.
• Develop viral campaigns and influencer collaborations in Kuwait & the Gulf.

✅ E-Commerce & SaaS Marketing Expertise

• Drive sales and subscriptions for Morgap, ttheseason.com, and other e-commerce platforms.
• Manage partnerships with Zain Great Idea and other corporate communities to expand reach.
• Implement AI-driven marketing automation tools for personalized campaigns.

✅ Data & Performance Analysis

• Use Google Analytics, Meta Business Suite, HubSpot, and CRM tools for campaign tracking.
• Generate monthly reports with insights & actionable improvements.
• A/B test campaigns, landing pages, and creatives for optimization.

✅ Team Leadership & Collaboration

• Work closely with designers, content writers, and developers to execute campaigns.
• Report directly to CEO / Marketing Director
• Guide junior marketing team members and oversee external agencies.

🛠 Skills & Experience Required

🔹 5+ years of experience in digital marketing, performance marketing, or growth marketing.

🔹 Proven experience in e-commerce, SaaS, or mobile app marketing.

🔹 Strong knowledge of Google Ads, Facebook Ads, LinkedIn, TikTok, and Snapchat Ads.

🔹 Expertise in SEO, ASO (App Store Optimization), and content marketing.

🔹 Hands-on experience with CRM, email marketing, and automation tools.

🔹 Data-driven mindset with proficiency in Google Analytics, Meta Business Suite, and A/B testing.

🔹 Familiarity with Arabic-speaking markets (Kuwait, GCC, MENA) is a plus.

🔹 Ability to lead campaigns independently and mentor a junior team.

🔹 Strong communication skills in English & Arabic preferred.

💰 Salary & Benefits

💼 Competitive Salary (Based on experience)

📈 Performance Bonuses & Revenue-Based Incentives

🌍 Flexible Hybrid/Remote Work Options

🎓 Career Growth & Training in AI/Automation Tools

📊 Access to Cutting-Edge Marketing Tools & Resources

• 🤝 Exciting Work Environment with High-Growth Opportunities