We're looking for a talented and strategic Social Media Manager to lead the marketing efforts in the health and beauty sector. You'll be responsible for creating high-converting content, managing ad campaigns, and overseeing the online presence on platforms like Instagram, Facebook, and TikTok. Working closely with the founder, you'll play a crucial role in a pivotal growth phase for the brand.

Part-time: ~20 hours/week (with potential to scale to full-time)

Remote: Fully remote, UK working hours (PH-based candidates preferred)

Engagement Type: Independent Contractor

Monthly Rate: $600+ (based on a 20-hour workweek; flexible depending on experience)

What You'll Be Doing:

Plan and create 2–4 high-quality social media posts per week, including static graphics, video reels, stories, and carousel posts
Create short-form videos for TikTok and Instagram using raw footage or brand assets, all while maintaining a consistent visual style and brand tone
Develop and implement a content calendar based on product launches and marketing goals
Analyze performance metrics to optimize content for engagement and conversions
Strategically plan and manage Meta (Facebook/Instagram) ad campaigns focused on conversions and sales growth
Work with the founder to test and iterate ad creatives and targeting strategies to ensure ROI-positive campaigns
Align on goals and priorities with the founder, providing regular updates and insights on content and campaign performance

Who You Are:

With 3+ years of strong experience in social media management and content creation, preferably for e-commerce or health & beauty brands
Proven experience running Meta ad campaigns with measurable success. Experience with TikTok or Google Ads is a plus
Strong knowledge of TikTok and Instagram trends, tools, and best practices
Can edit content (images, video) using tools like Canva, CapCut, Adobe Suite, or InShot
Has the the ability to work independently, manage your time effectively, and meet deadlines
Strong written and verbal English communication skills
Experience with TikTok Shop or Shopify, familiarity with male beauty/care products, and a background in organic growth strategies or influencer collaboration are all a plus

Recruitment Process: