Senior Digital Marketing Manager (Lead Gen)

About The Client

We’re helping a Cork-based digital agency find a Senior Digital Marketing Manager to lead performance-driven lead generation campaigns across multiple client accounts.

The agency works with Irish SMEs across service-based industries, B2B, professional services, retail, and eCommerce — with a strong focus on practical, measurable growth rather than vanity metrics.

This is a performance-focused environment where ownership, strategic thinking, clear communication, and strong campaign execution are highly valued.

The Role

We’re looking for a highly experienced digital marketer who can take ownership of lead-generation campaigns across multiple client accounts and operate independently without constant direction.

This is not a junior execution role. The ideal candidate should be able to assess an account strategically, identify what’s working (and what isn’t), and proactively recommend and implement improvements.

The role will primarily support clients in:

• Home Services (solar, kitchens, windows, installations, etc.)
• B2B & Professional Services (accountants, solicitors, IT services, consultants, etc.)

The primary focus is on generating qualified leads through Google Ads and Meta Ads, while also contributing to SEO, AI-assisted marketing workflows, tracking, and campaign strategy.

Role Details

Commitment: Full-Time

Location: Fully Remote (PH-based candidates preferred)

Working Hours: Aligned with UK business hours

Engagement: Independent Contractor

Start Date: ASAP

Monthly Rate: USD 1600-2000/month (depending on level of experience)

What You’ll Do

Paid Media Campaign Management (Core Focus)

• Manage multiple client advertising accounts across Google Ads and Meta Ads
• Plan, launch, monitor, and optimise lead-generation campaigns
• Review performance data and identify the highest-impact optimisation opportunities
• Build campaign strategies based on client goals, budget, audience, and funnel performance
• Manage campaign structure, targeting, bidding, testing, and optimisation

Strategy, Creative & Performance

• Write or direct ad copy, campaign angles, and landing page recommendations
• Brief designers or creative teams on required campaign assets
• Use data to explain what is working, what needs improvement, and what should happen next
• Support lead-generation strategy across both home services and B2B client accounts
• Apply SEO understanding where relevant, especially around landing pages, site structure, and AI search visibility

Analytics, Tracking & Optimisation

• Ensure accurate tracking across Google Ads, Meta Ads, GA4, and related platforms
• Monitor conversion performance, attribution, and funnel quality
• Support reporting, dashboards, and campaign analysis
• Identify drop-offs, inefficiencies, and opportunities to improve lead quality and conversion rates

AI Tools & Workflow Efficiency

• Use AI tools such as Claude, ChatGPT, or similar platforms to improve:

• Research

• Campaign planning

• Analysis

• Productivity

• Apply AI practically to enhance execution quality and efficiency

Communication & Account Ownership

• Provide clear performance updates, recommendations, and next steps
• Manage priorities across multiple accounts independently
• Communicate professionally with internal team members and, where needed, clients

What We’re Looking For

Must-Haves

• 8–10+ years of digital marketing experience

• Strong hands-on experience with Google Ads

• Strong hands-on experience with Meta Ads

• Proven experience managing lead-generation campaigns (not just eCommerce or awareness campaigns)

• Experience working with service-based businesses, ideally home services or B2B companies

• Strong understanding of:

• Paid media strategy

• Campaign structure

• Tracking and attribution

• Testing and optimisation

• Good SEO understanding, particularly around:

• Landing pages

• Site structure

• AI search evolution

• Strong knowledge of:

• Google Analytics (GA4)

• Google Search Console

• Tracking and conversion setup

• CRM systems such as HubSpot, GoHighLevel, or similar

• Excellent English communication skills (written and spoken)

• Experience working remotely and independently

• Ability to manage multiple accounts simultaneously without heavy supervision

Nice-to-Haves

• LinkedIn Ads experience
• TikTok Ads experience
• Agency experience
• Experience working with UK, US, or Western-market clients
• Experience improving landing page conversion rates
• Familiarity with dashboards, analytics, and attribution tools
• Experience using AI tools within marketing workflows

Ideal Candidate Profile

This role is ideal for someone who:

• Is both strategic and hands-on
• Can independently assess accounts and make strong recommendations
• Understands how to generate qualified leads, not just clicks or impressions
• Is proactive, commercially aware, and highly accountable
• Uses data to drive decisions and communicate clearly
• Is comfortable operating in a fast-moving agency environment with multiple priorities
• Sees AI as a practical productivity tool, not just a trend

Recruitment Process

• Initial Interview
• Client Interview
• Practical Assessment (if deemed necessary)
• Offer & Onboarding

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