We’re helping a company in the bookstore and e-commerce industry find a strategic and creative Digital Marketing Manager to build brand identity, grow its online presence, and drive both foot traffic and e-commerce sales.

Currently operating online via Shopify, the brand is preparing for a theatrical in-store launch in 2026—where romance, fantasy, dark romance, crime, thriller, and horror will each be brought to life through immersive décor and storytelling. From crafting campaigns to promoting VIP events in exclusive spaces, you’ll be instrumental in positioning the bookstore as a destination for genre enthusiasts.

Part-Time, 20 hours/month to start (potential to grow full-time)

ⓘ View potential timezone restrictions

Timezone: AEST/AEDT

Location: Remote (PH-based applicants preferred)

Engagement: Independent Contractor

Start Date: September 22, 2025

Monthly starting rate: $560 -$800 (based on a 20-hour workweek, depending on level of experience)

What You’ll Do

Develop, refine, and execute a marketing strategy around the grand opening and beyond
Manage and grow Facebook and Instagram pages
Launch and manage Facebook, Instagram, and Google Ads campaigns
Build a storytelling-focused content calendar with event-driven and promotional posts
Create social content (static and motion designs in Canva)
Collaborate with the founder on messaging, tone, and creative direction
Optimize Shopify store content and establish a basic SEO presence
Design and execute Klaviyo email campaigns for events, promotions, and VIP memberships
Provide weekly high-level updates and monthly reports (via PowerPoint)
Support TikTok content ideation and trends (especially BookTok)
Assist with cross-promotion of in-store events and ticketed experiences

What We’re Looking For

Proven digital marketing experience in retail, e-commerce, or event-driven businesses (at least 3 years)
Proficiency with Meta Ads (Facebook/Instagram) and Google Ads
Strong Canva skills for rapid content creation
Experience managing content calendars and campaign workflows
Comfortable analyzing data and presenting insights in PowerPoint
Excellent communication, collaboration, and confidence in a startup environment
Available during AEST hours for regular collaboration

Nice-to-Haves