Digital Marketing Analyst (Contract) - Manila, PH

Job Description

Work Details
This is a 6-month contract with remote flexibility based in Metro Manila, with the potential to extend if required by the business.
Important Reminder: Contractor roles are paid hourly and engaged via the Upwork platform, which includes time tracking for logged work hours. Only applicants willing to engage via Upwork may apply. Please do not create or register an account on Upwork yet. If hired, we will provide you with an offer and guide you through the onboarding process on the platform.

Contract Work Scope:

1. Campaign Management & Optimizations
   • Monitor ad account performance (Google Ads, Microsoft Ads, Meta, Amazon Ads, etc.) and make adjustments to ensure KPIs are met.
   • Run tests and continuous learning initiatives to improve account performance.
   • Implement optimizations and strategies with alignment from senior team members.
   • Serve as channel lead when needed, ensuring budget tracking and KPI delivery.
   • Stay up to date with digital marketing trends and apply a testing mindset.
2. Data Analysis & Reporting
   • Conduct deep-dive data analysis, competitive reviews, and metric correlation.
   • Provide actionable insights and recommendations, implement changes, and monitor results.
   • Prepare reports and presentations to share during check-ins with the team.
   • Track and report on acquisition metrics, including customer acquisition cost and incremental lift.
3. Cross-Functional Collaboration
   • Participate in cross-functional meetings, sharing performance updates and strategies.
   • Coordinate seamlessly with internal teams to align deliverables and timelines.
   • Support integrated planning initiatives, such as creative and promotional planning.
   • Document campaign audits and maintain clear process documentation for sustainability
4. Other Duties & Responsibilities
   • Support ad hoc vendor acquisition or channel expansion projects as required.
   • Perform other duties as assigned to support Digital Acquisition and broader Marketing initiatives.

Requirements:

• Bachelor’s Degree in Marketing or a related field.

• Minimum of one (1) year of hands-on experience in Digital Acquisition or Digital Marketing.

• Minimum of one (1) year proven experience managing Google Ads campaigns (must-have)

• Strong proficiency in MS Excel (must be comfortable building and using complex formulas/models).

• Knowledge of additional platforms such as Microsoft Ads, Meta Ads, or Amazon Ads is a plus.

• Experience with AI tools, tracking, and attribution platforms will be an advantage.

• Strong organizational skills with the ability to handle large campaigns and documentation.

• Excellent communication and collaboration skills.

• Comfortable starting work as early as 6AM Manila time to overlap with US-based team members.

Location: The Digital Marketing Analyst (Contract) position is a remote contractual engagement for Balsam Brands.

Status: This is a contractual, home-based job that requires a scheduled eight (8) hours of full-time, dedicated work daily, five days a week. Given the role’s contractual nature, there will be no benefits. Paid overtime may be required. If performance is up to standard, the contract will be effective from September 2025 to March 2026. Note that the contract may be shortened or extended depending on the needs of the business.

Rate: USD 5.61 hourly

Payment Mode: Weekly via Upwork

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Additional Information

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