Performance Marketing Lead (DTC)

Performance Marketing Lead (DTC)

Full-Time | Remote | Strategic Partner to the CEO | Premium Wellness DTC Brand

About the Company

Baloo Living (balooliving.com) is a US-based direct-to-consumer sleep wellness company offering science-backed weighted blankets and linen accessories to help people feel grounded, rested, and well. As an award-winning, profitable, and mission-driven company with 8 years in business, we are now focused on deepening our brand, scaling efficiently, and expanding partnerships.

As the Performance Marketing Lead, you’ll work directly with our founder/CEO to guide and execute the growth roadmap and play a key role in scaling DTC revenue—primarily by improving new customer acquisition and website performance. You’ll oversee direct-to-consumer growth marketing, website merchandising, conversion rate optimization, paid media and comms, while owning the strategy, systems, tools, and performance tracking that drive a profitable, brand-led business. You’ll focus on finding the right audiences and converting them with best-in-class landing and product pages. The ideal candidate bridges a pure growth mindset with hands-on Shopify expertise—and isn’t afraid to roll up their sleeves to deliver exceptional customer experiences and optimize the Shopify app ecosystem.

Accountabilities:

• Website/store performance: CVR, AOV, & LTV
• CRO & landing page tests (offers, PDPs, flows, UX) with dev support
• Email/lifecycle testing with our Klaviyo partner
• Meta ads: hands-on buying + structured creative testing with our Brand teammate
• Google: manage our external Google media buyer—set strategy, testing roadmap, and KPI targets
• Channel expansion: evaluate and run paid on YouTube, Pinterest, and other platforms when ROI looks promising
• Reporting/attribution + Shopify app stack

Requirements:

• Bachelor's degree in marketing or a related field.
• 5+ years of experience managing Shopify websites.
• DTC Ecommerce industry experience required (wellness or beauty a plus)
• Proven track record of optimizing cross-channel media campaigns through Google Ads, Meta, TikTok, Pinterest and other media buying platforms.
• Deep understanding of performance marketing, site merchandising, optimizing customer journeys, and unit economics in the DTC sales channel.
• Experience working directly with agencies and web developers in alignment with technical roadmaps and project management.
• Comfortably collaborative with a visionary founder—able to push back with data
• Demonstrated ability to manage and follow best-practices in Shopify back-end management, with discerning eye on apps that drive revenue expansion.
• Experience with analytics tools like Triple Whale, GA4, Shopify Analytics, or similar platforms.
• An early adopter mindset when it comes to AI tools.
• Knowledge of the Amazon ecosystem as it relates to attribution and business performance is a plus, as Amazon is managed by an agency.

Compensation:

• Compensation of $3,500 to $5,000 USD/month. Please note that the final offer may vary based on the candidate's seniority, specific skill set, and performance throughout the evaluation and interview process.
• Remote work with hardware provided (laptop, etc.).
• Join a company committed to health and wellbeing. Join a diverse group of smart colleagues who focus on making a positive impact through our work: for our customers, our team, our communities, and the planet.
• A generous and flexible paid time off policy.
• A respectful and dynamic work environment.
• Leadership that supports ongoing professional development and continuing education.

We’re calm, kind, and serious about delivering on our mission. If you’re looking for work that helps people improve their health and wellbeing—and you like building smart systems within a flat organization, we would love to hear from you.

How to apply:

***Please do NOT apply through the platform, instead copy and paste this URL to submit answers to a few short questions along with uploading your resume, here:

https://forms.gle/95F9h6SyPj6Ep7Pb7

We endeavor to respect your time by communicating next steps with all who apply, thank you for your attention and interest!