Site Marketing Program Manager

At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

Backcountry is seeking a highly motivated and talented individual to join our team as a Site Marketing Program Manager. In this role you will play a pivotal role in driving revenue growth, brand awareness, and customer engagement. Your primary responsibility will be to drive the development and execution of marketing strategies across various channels, with a focus on digital channels. You will work closely with the pricing and buying teams to plan and coordinate campaigns in all steps of the Go-To-Market process. Additionally, you will collaborate with cross-functional teams such as design, product, and sales to ensure brand consistency and effective communication. Your passion for the outdoors and understanding of the target audience will be essential in crafting impactful marketing initiatives that resonate with outdoor enthusiasts and drive conversions.

This role is challenging – above and beyond the day-to-day responsibilities, you’ll have a big role within a fast-paced team.

This position will report into the Ecommerce Director.

What you get to do every day:

• Drive the development and strategy of marketing campaigns across multiple channels, including our websites, social media, paid advertising, and content marketing, using data centric decision making.
• Manage the marketing communications calendar.
• Collaborate with cross-functional teams, including design and development, to ensure campaigns are executed seamlessly and meet business objectives.
• Conduct market research to understand industry trends, customer behavior, and competitive landscapes.
• Analyze campaign performance data and build a robust strategy for optimization, including ideating AB testing opportunities and seeing through to completion.
• Assist in the planning and execution of product launches and seasonal promotions.
• Utilize AI-powered marketing tools to automate campaign tasks, personalize content, and optimize digital advertising performance.
• Other duties as assigned.

What you bring to the role:

• 5+ years of digital marketing experience.
• Experience working with ambiguous data, working to find meaningful takeaways and make sound business decisions.
• Demonstrated experience leveraging AI-driven solutions (such as AI content creation, campaign automation, or analytics platforms) to enhance marketing effectiveness and efficiency.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced, entrepreneurial team environment.
• Familiarity with Google Analytics, Looker, social media platforms, and email marketing platforms.
• Strong data analytical skills.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Bachelor’s degree in marketing or related field.

What’s in it for you? Joining CSC Generation isn’t just about having a seat at the table—it’s about helping redesign the table entirely. You’ll be challenged, stretched, and supported as you grow faster than you thought possible. In addition to competitive compensation, we offer:

• Executive Access: Work directly with brand CEOs and senior leadership, solving real business problems and earning mentorship from top operators.
• AI-First Skill Building:Get hands-on with the most advanced AI tools in the market. From automation to prompt engineering, you’ll build a modern tech stack that sets you apart in any industry.
• Accelerated Career Path:High performers are quickly entrusted with greater responsibility, new challenges, and leadership opportunities across our portfolio of brands.
• Competitive benefits:Paid time off policies, 401(k)/RRSP match, medical/dental/vision and a variety of supplemental policies, and employee discounts at our portfolio companies.

What our interview process looks like:

• 📞 Step 1: If you align with our vision and meet the qualifications, we’ll reach out to schedule a conversation and introduce CSC.
• 🧠 Step 2:You’ll complete a short AI or product-building challenge so we can understand how you approach problems and execution.
• 💬 Step 3:Participate in deep-dive interviews with CSC leadership focused on your experience, product mindset, and operational thinking.
• 📩 Step 4: Offer. We’ll move fast for the right candidate.

The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, provincial, state or local laws.

It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, please contact hrbenefits@cscshared.com.